Keith City says the efficiency of spouse Nicole Kidman‘s AMC Theatres advert was an surprising shock.
Talking on a Friday episode of Criss Angel’s Speaking Junkies podcast, City defined Kidman’s 2021 advert for the corporate.
“She did it as a result of she loves motion pictures, we love motion pictures. And it was exhausting occasions for the theaters,” City stated of that post-pandemic battle. “So AMC requested her if she’d do an AMC industrial, and it was a no brainer for her to be part of that.”
“By no means in one million years [was she] anticipating that to be this cultural factor.”
Kidman’s viral advert was beforehand described by AMC CEO Adam Aron as “iconic and revered” throughout a 2022 earnings name.
The advert follows Kidman she enters an AMC theater. “We come to this place for magic,” she begins.
“We come to AMC Theatres to snicker, to cry, to care, as a result of we want that, all of us,” she stated. “That indescribable feeling we get when the lights start to dim and we go someplace we’ve by no means been earlier than — not simply entertained, however in some way reborn, collectively.”
Kidman herself instructed GQ throughout a 2022 interview that she “can’t let you know why it labored or why it’s gone viral.”
“However what I can let you know is that the response is a direct results of the quantity of individuals going again to theaters to benefit from the motion pictures. And that’s thrilling,” she stated.
