Blake Full of life Shifts Focus To New Challenge Amid Her Authorized Battle

Blake Full of life is holding her eyes on the prize, and her newest magnificence launch, regardless of being on the middle of considered one of Hollywood’s most dramatic authorized showdowns.

The 37-year-old actress and entrepreneur simply dropped a trio of recent hair and physique mists underneath her wildly profitable haircare model, Blake Brown, which debuted in July 2024.

The aromatic launch comes as Blake Full of life continues to face off in opposition to “It Ends With Us” co-star and director Justin Baldoni in a authorized battle that is made headlines for months.

When Full of life first launched Blake Brown, she advised PEOPLE her objective was to create “clear formulation with unbelievable efficiency at a mass worth level with a perfume that I might spray on my physique.”

Mission achieved. The road grew to become the largest haircare launch in Goal’s historical past, with followers clearing cabinets and TikTok exploding with movies of Full of life styling hair herself.

However the buzz took a pointy flip in December, when Blake Full of life filed a bombshell lawsuit in opposition to Baldoni, accusing him of sexual harassment, “disturbing” on-set conduct, and orchestrating a retaliatory smear marketing campaign.

Now, Blake Full of life is shifting the highlight again to Blake Brown, unveiling three new hair and physique mists impressed straight by fan requests.

“This was a response to our neighborhood going, ‘Please make perfume,'” she advised PEOPLE. “I used to be like, ‘It is there, it is already within the product.’ They had been like, ‘No, I would like to have the ability to refresh after the fitness center or all through the day.’ They had been like, ‘No, I would like to have the ability to refresh after the fitness center or all through the day.'”

“Folks do not deliver their leave-in with them or their dry shampoo, so they simply needed to have that hair and physique mist, which I perceive,” she continued. “I imply, I am the person who will simply spray dry shampoo within the air and stroll by it simply because it smells so good. You are in all probability not supposed to do this, however I simply love the scent.”

Blake Full of life says she took it to the following degree by working with a high perfumer to create wealthy, layered scents that go far past the everyday citrus or floral notes present in most hair merchandise.

“I all the time, all the time, all the time layer my perfume,” she stated. “Each single day, once I placed on fragrance, I layer totally different fragrances in order that even when it is a acquainted perfume, it nonetheless has a twist on it. It is like what they name umami in meals.”

And in true Blake style, she made certain the bottles had been as stylish because the scents. “I needed them to seem like a retro fragrance bottle… an magnificence to them and form of a glamour, but in addition be straightforward to throw in your bag,” she defined.

Regardless of juggling a number of ventures, together with her beverage manufacturers Betty Buzz and Betty Booze, in addition to appearing and household life, Blake Full of life insists she’s deeply hands-on with each mission she touches.

“It is nearly being actually passionate,” she stated. “I feel you need to actually love them. You need to be possessed by them. When you’re simply placing your identify on one thing, I assume that is in all probability straightforward, however it would not really feel good to me. That is simply not the individual I’m.”

She continued, “Possibly if I used to be a distinct star signal that that might work, however Virgos, we won’t. No, no, no. We love the main points. We love the expertise. So I feel that the issues that I am concerned in are issues that I am actually captivated with.”

Blake Full of life, who as soon as wore a bracelet that learn “Do what you’re keen on, love what you do,” is clearly dwelling by these phrases, at the same time as authorized tensions swirl round her.