Max‘s Director for Native Authentic Productions in Spain has vowed the transfer again to the HBO Max moniker “doesn’t change the inventive focus.” As a substitute, he predicted it will amplify the standard on the streamer.
“A lot of you’re asking what has occurred,” Jose Maria Caro mentioned at Conecta Fiction in Spain at this time in regards to the determination, which was introduced within the U.S. final month. “What does it change imply? Effectively, we can’t lose the worth of HBO as a result of it means many issues to many individuals. It contributes a number of worth.”
Warner Bros Discovery introduced in Might it was transferring away from Max and again to the HBO Max moniker that the worldwide streamer had launched with in 2020. The rebrand is going down this summer time, and Caro mentioned the transfer was a major one.
“What’s in a reputation? It actually issues to our editorial line,” he mentioned, as he pledged it “doesn’t change the inventive focus.”
Authentic sequence
Max made its first unique sequence fee in Spain in 2023 with When No person Sees Us, a thriller led by two policewomen attempting to unravel a sequence of crimes within the Andalusian city of Morón de la Frontera. It launched on March 7, with Maribel Verdu and Mariela Garriga starring.
Caro pointed to the sequence for example of the “formidable” unique sequence he was searching for, together with Furia, a drama at the moment capturing that stars Candela Peña, Carmen Machi, Cecilia Roth, Nathalie Poza and Pilar Castro as 5 girls going through excessive conditions.
Caro took on his put up in January after Alberto Carullo, then VP of Productions for Italy and Iberia at Max, left WBD to affix Mediaset. Caro had been with Warners since April 2024. He addressed a packed room at this time throughout a Spanish commissioners session that additionally included reps from Atresmedia, Amazon MGM Studios and Movistar Plus+.
Caro was introduced into the position as WBD at a degree because the streamer plans to ramp up its originals slate in Spain, the place the likes of Netflix and Prime Video have additionally discovered continued success with unique sequence and movies. Right now, he touted the worth of staying near subscriber base. “If we’re going to signify the viewers, native manufacturing is essential for us,” mentioned Caro.
Conecta Fiction is going down in Cuenca, close to Madrid, this week.
