Even because the Dallas Mavericks put together to usher within the Cooper Flagg period, a big a part of the fan base nonetheless hasn’t forgiven Nico Harrison, the president of basketball operations, for buying and selling Luka Doncic.
As a part of their plan to melt the blow, the Mavericks have launched a brand new initiative to spice up fan engagement, in accordance with Ethan Casson, who was introduced as the brand new president on Tuesday.
Casson mentioned that therapeutic the injuries from the Doncic commerce is his “most vital precedence” proper off the bat, whereas stressing that he plans to “hear, hear, hear and hear” to the followers to coach himself on the darkish instances they endured following the Slovenian’s exit.
“I am going to describe it this fashion: I wish to meet followers the place they’re,” Casson instructed SBJ. “So in the event that they’re within the ‘We’re enthusiastic in regards to the future’ mode, nice. Inform me why and the way we are able to proceed to boost that enthusiasm. And in the event you’re within the camp of ‘I am nonetheless actually upset, I am unable to imagine this occurred,’ nice. I will meet you the place you might be. Inform us how we alter that in your behalf? How can we showcase to you and show to you simply how useful you have been to us all these years and hopefully stick with us for all these future years?”
Casson, the previous CEO of the Timberwolves, did not present particular particulars on how the fan outreach program will work. One would assume it can embrace each in-arena and social media engagement, much like the fan immersive experiences provided by some EPL golf equipment.
The Doncic commerce sparked outrage amongst Mavs followers, triggering loud “Fireplace Nico” chants throughout video games and protests outdoors the American Airways Middle, main workers to take down offensive area indicators. Moreover, many longtime followers canceled their season tickets.
Flagg’s arrival has helped regain some followers’ assist, with the Mavericks reportedly promoting $8M value of season tickets for the 2025-26 season inside the first 72 hours after he was chosen No. 1 general.
For now, the Mavericks fan base has good motive to be optimistic, however the anger towards Harrison will doubtless amplify if Doncic can lead his new group, the Lakers, to a championship subsequent 12 months.
