Normal Motors stated on Wednesday that it will cease making the Chevrolet Malibu, the final inexpensive sedan in its U.S. mannequin lineup and a venerable nameplate that was launched within the Sixties when the corporate was a dominant power within the U.S. economic system.
For years, American drivers have been gravitating towards sport utility autos and away from sedans, compacts and hatchbacks. G.M.’s two Detroit rivals, Stellantis and Ford Motor, have additionally largely wiped their slates clear of automobiles in the USA.
International automakers akin to Toyota, Honda and Hyundai nonetheless promote lots of of 1000’s of sedans and compacts annually, however far fewer than in earlier many years when the Toyota Camry and Honda Accord ranked among the many hottest autos on American roads. Final month, Subaru, a Japanese automaker, stated it will cease making its Legacy sedan subsequent yr.
G.M. produces the Malibu at a plant in Fairfax, Kan., and can proceed to fabricate the automobile till later this yr, when it plans to retool the manufacturing unit to make a brand new model of the Chevrolet Bolt, an electrical automobile, and the Cadillac XT4, a luxurious S.U.V.
Customers have moved away from automobiles to roomier S.U.V.s and pickup vans to haul kids and leisure gear like bikes and kayaks. Automakers have helped that development by providing extra of these bigger autos, which yield greater earnings than sedans and compacts.
The Malibu was launched in 1964 as an upscale household sedan. 4 years later, G.M. added a sporty, muscle-car model — the Malibu SS. G.M. stopped making the Malibu in 1983 as the corporate was pressured to downsize by rising overseas competitors. It reintroduced the Malibu in 1997, however the mannequin has virtually at all times trailed the Camry and Accord in gross sales.
Since its introduction, G.M. has bought greater than 10 million Malibus. However gross sales have slumped in recent times. In 2023, G.M. bought 130,000 Malibus, and deliveries fell 47 p.c within the remaining three months of the yr. A decade earlier, G.M. usually bought about 200,000 Malibus a yr.
In 2023, G.M. introduced that it will cease manufacturing of the Chevrolet Camaro, a sports activities automobile. It continues to make the Chevrolet Corvette. Its Cadillac model makes two gasoline-powered sedans and has plans to begin promoting a high-end electrical automobile this yr. All different fashions that G.M. makes for the U.S. market are actually vans or S.U.V.s.
A number of years in the past, Ford eradicated sedans from its lineup. The Mustang is the one automobile that Ford makes for the U.S. market. Stellantis, the proprietor of Chrysler, now focuses primarily on vans, S.U.V.s and minivans, although the corporate has stated it would begin making an electrical model of its Dodge Challenger muscle automobile in 2025.
The Malibu might, after all, return sometime, maybe as an electrical automobile. Automakers have usually resurrected and repurposed outdated mannequin names, particularly people who consumers keep in mind fondly.
