Reaktor is a Finnish tech agency that helps firms incorporate AI into their operations, be it an AI-powered chatbot, or utilizing AI to assist them design new services or products. Its purchasers embody Adidas, Carlsberg, and Virgin Atlantic.
Mikael Kopteff, Reaktor’s chief know-how officer, agrees with Zoe that an excessive amount of AI protection is hype in regards to the perceived downsides.
“Journalists not solely have the power, but additionally the duty, to coach most people on AI,” he says. “Presently with all of the scaremongering and sensationalising they are not doing that.”
He says that some journalists wrongly see AI as one thing “sci-fi-esque that may assume and undertake a variety of duties like people.
“In actuality, AI packages are literally solely able to performing very particular duties”.
Mr Kopteff provides that sooner or later media protection of AI ought to turn into higher, just because AI will turn into an “on a regular basis” factor. And subsequently journalists will mechanically turn into extra educated about it.
Within the meantime, he says that tech corporations resembling his want to assist higher inform the media world about new AI applied sciences.
Emily Bell is director of the Colombia Journalism Tow Heart for Digital Journalism in New York. She says that reporting on AI at the moment is tougher than protecting the rise of the web within the early 2000s, or the expansion of good telephones from 2007, as a result of at the moment’s information cycle strikes much more rapidly.
“What’s completely different at the moment is that there are bulletins about AI merchandise, after which there may be the noise of social media round it,” she says. “Executives like Sam Altman of OpenAI and Elon Musk are placing their opinions ahead on a frequent foundation, and there is additionally the instant critique of releases from consultants that feeds into the information cycle, so all the pieces is sped up.”
Ms Bell provides that there are “limitless” AI tales to put in writing.
Felix Simon is a doctoral pupil on the Oxford Web Institute, part of Oxford College, the place he’s researching how information organisations each report on and use AI. He says that skilled tech journalists are doing a superb job to demystify AI.
