EXCLUSIVE: Dan Cutforth & Jane Lipsitz, the Emmy and IDA Award-winning filmmakers from Alfred Avenue Industries, have been tapped to direct and produce a restricted docuseries on the long-lasting client model and interactive leisure producer, Atari.
The sequence, tentatively titled Sport Changers: The Story of Atari, will current Atari’s definitive historical past and anticipated future. Based in 1972, Atari is an arcade sport pioneer additionally chargeable for online game consoles just like the Atari 2600. At present, the corporate owns and/or manages a portfolio of greater than 200 video games and franchises, together with world-renowned manufacturers like Asteroids, Centipede, Missile Command, Pong, and RollerCoaster Tycoon.
April 2021 marked the start of a brand new period for Atari, as Wade Rosen was named CEO, starting to work together with his workforce to reignite the legacy model, whereas remaining acutely aware of its distinctive place in online game historical past, media and popular culture. Below his route, Atari has returned to its roots in premium sport improvement and publishing, releasing new titles and bringing extra content material to PC, console, and streaming platforms.
“The story of Atari would appear nearly unbelievable if the individuals who lived it weren’t nonetheless right here to inform the story,” mentioned Cutforth in an announcement to Deadline. “These maverick innovators survived every thing from company malfeasance to Mafia demise threats to create the family title video games and floor breaking know-how that launched and formed the online game business.”
Lipshitz added that their Atari sequence “is not only the epic 50 12 months saga of a legendary model,” but additionally serves as “an interesting and hilarious oral historical past of the online game business and the Silicon Valley tech revolution.”
Nodding to Atari’s “wealthy, fifty-year historical past that followers proceed to have a good time and discover,” Rosen added that the corporate is “trying ahead to working with Alfred Avenue Industries to share our story with present followers and convey new followers into our rising neighborhood.”
Cutforth and Lipsitz are the manufacturing workforce behind such hit unscripted sequence as Is It Cake? (Netflix), Venture Runway (Bravo) and Venture Greenlight (Max). Beforehand, the pair have additionally backed top-grossing live performance docs like Justin Bieber: By no means Say By no means and Okayaty Perry: A part of Me — each for Paramount — whereas premiering different documentary works on the SXSW, Sundance and Sundance London Movie Festivals. The duo based Alfred Avenue Industries in 2019 and function co-CEOs.
Atari is repped by IAG; Cutforth & Lipsitz by WME.
