EXCLUSIVE: Banijay Rights has employed Ardour Distribution’s Claire Douglas as a part of a rejig of its advertising and marketing and comms group that sees Andrew Dickens taking on the division.
Douglas, who had led UK distributor Ardour’s PR and advertising and marketing efforts for practically practically a decade, joins Banijay Leisure‘s gross sales division as Communications Supervisor. She exited Ardour earlier this month and beforehand labored at A+E Networks UK, Warner Bros and Disney.
She’ll work carefully with Dickens, who has been promoted from VP to SVP of Communications and Advertising to steer the marcomms unit. Dickens has been with Banijay’s gross sales division for 3 years, having beforehand been a TV trade commerce journalist and communications officer for presidency.
His promotion comes after Banijay Rights‘ long-serving advertising and marketing boss Steve Quirke exited on the finish of March. Nonetheless, we perceive Dickens’ promotion isn’t a like-for-like alternative.
Elsewhere, Emily Hopkins will stay as VP of Advertising, Archie Grossart has been upped to Commerce Market & Competition Supervisor and MJ Vuillermet has been promoted to Advertising Govt.
Banijay Rights has arguably the most important catalog within the indie TV world, at about 185,000 hours. Exhibits embody Huge Brother, Survivor, Deal or No Deal, MasterChef, Peaky Blinders, Domina, Rogue Heroes and The Sixth Commandment, which bagged the Restricted Collection gong on the BAFTA TV Awards earlier this month.
The information comes quickly after Deadline revealed Banijay’s guardian firm, FL Leisure, was rebranding as Banijay Group. The manufacturing group, beforehand simply Banijay, grew to become Banijay Leisure. It now sits subsequent to occasions biz Banijay Reside and on-line sports activities betting and gaming actions operation Banijay Gaming.
