EXCLUSIVE: The billion-plus seen The Actually Good Podcast from Bobbi Althoff has inked an unique distribution, advert gross sales and advertising and marketing settlement with world media firm Studio71.
Studio71 will promote podcast promoting and built-in model partnerships throughout each audio and video beginning with the launch of The Actually Good Podcast‘s third season later this summer season.
The Actually Good Podcast launched in April 2023 and has mushroomed to rank on the high of podcast charts with Althoff’s interviews racking up over 1 billion views and 235 million likes to this point. She starred her profession posting comedic movies on TikTok in 2021 and quickly constructed an engaged viewers of greater than 11 million social followers. Althoff is understood for her deadpan humor and candid insights on her topics, which catches them off guard, to not point out her self-deprecating demeanor. A few of her friends have included Jimmy Kimmel, Meghan Trainor, Tyga, Mark Cuban, Shaquille O’Neal, Sweetie and Maluma have amassed hundreds of thousands of streams per episode.
“I’m thrilled to be working with Studio71! They’re a powerhouse within the digital house, and I’m so excited to collaborate with them as ‘The Actually Good Podcast’enters its subsequent chapter,” mentioned Althoff.
“Bobbi has created a completely authentic interview model that’s an absolute lightning rod for listener engagement.,” mentioned Craig Jordan, SVP of Podcast Model Partnerships. “We sit up for supporting Bobbi’s continued development and bringing in new model companions for Season 3 of this extremely progressive present.”
Lately Althoff appeared at SXSW to debate how The Actually Good Podcast was a part of L’Oreal’s promotional marketing campaign to relaunch their CeraVe model. This entailed reserving Michael Cera as a visitor, and Althoff addressing him because the creator of the CeraVe line. Via satirical, it was a component in elevating the profile of CeraVe.
The deal was brokered by Luke Dillon at 3 Arts Leisure, Greyson Jernigan at WME and Jenny Barish on behalf of Studio71.
Studio71’s content material division produces hundreds of authentic movies for the community’s owned and operated channels, podcasts, and apps and publishes over 1,800 partnered creator channels that generate over 13 billion month-to-month views throughout YouTube, Related TVs, and social media platforms. The community leverages a social attain of over 200 million engaged followers throughout platforms like YouTube, Twitter, Instagram, and TikTok.
