Canal+ Group has acquired a stake in Senegalese manufacturing firm Marodi TV, which is a key participant within the West African drama collection scene.
The transfer comes amid a significant push into Africa by French pay-TV big Canal+ which is at the moment making an attempt to safe 100% possession of the South-Africa-based pan-African TV and streaming big MultiChoice, during which it holds a minority stake.
Based in 2012, Marodi TV has positioned itself because the main producer of collection in Senegal with a list of over 600 hours of content material. These reveals are additionally in style with the African diaspora.
With a neighborhood of six million subscribers on YouTube, the corporate has based mostly its success on broadcasting its collection by way of digital platforms and native and pan-African tv channels.
Well-liked reveals embrace Pod & Marichou, Mistress Of A Married Man (Maitresse d’un Homme Marié) and Karma.
Canal+ Group and Marodi TV have been working collectively for 5 years.
The Marodi catalogue has broadcast as a part of Canal+ Group’s channel line-up whereas they’ve additionally co-produced unique collection with an preliminary broadcast on the Sunu Yeuf channel in Wolof, adopted by a French-language publicity on the pan-African channel A+, each of which can be found to eight million Canal+ subscribers in Africa.
Co-productions thus far embrace profitable collection reminiscent of Emprises and Déchéances.
Marodi TV will proceed to be managed by its founder and majority shareholder, Senegalese entrepreneur Serigne Massamba Ndour.
Beneath the brand new tie-in, the purpose is develop the standard and depth of the Marodi TV catalogue (together with in different languages) and develop its distribution throughout the African continent and past by way of synergies with Canal+.
To this finish, the 2 entities are working to arrange an authentic catalogue for Canal+’s future channel in Pulaar – the language spoken by the Fulani neighborhood, which has a robust presence in Senegal, Guinea and Mali.
The Canal+ Group is already a majority shareholder within the manufacturing firms Rok Studios, in Nigeria, Plan A, within the Ivory Coast and Zacu Leisure, in Rwanda.
