What does creativity imply to you?
Creativity is just not solely about design, trend, or artwork, however about fixing issues.
People have a exceptional potential to attach totally different items of knowledge to resolve new issues. I feel software program engineers will be extraordinarily artistic. Now, within the age of AI, human creativity is much more vital. In the long run, when humanity turns into a civilization that expands into area, it is creativity that is going to make us extra aggressive within the universe.
That’s the reason we need to make know-how “enjoyable” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple once I was youthful—the primary iPod, the primary iPhone—that is the explanation I am on this business.
However now the artistic corporations of the previous have change into very large and really company, they usually’re not very artistic. They’re not inspirational for the youthful era. So we are attempting to convey that again.
We’re additionally making an attempt to be very clear and human in our enterprise efforts. For instance, in case you watch our YouTube movies, you will see that we attempt to introduce the Nothing staff, like our designers and software program builders, so that you could get to know them.
That is our method of doing issues and our mind-set. We hope it is going to encourage extra younger folks to specific their creativity.
Is your technique working? How’s enterprise?
Trying again on the final 4 and a half years, I feel it’s working. We face a whole lot of issues each day, however we can not survive on this business if we comply with the identical methods as different corporations. We now have to be totally different.
And the enterprise is rising quickly. Final yr, we grew about 150 p.c. Nevertheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there’s a lot extra to do.
