In January, a Chinese language ultranationalist vlogger – video blogger – got here throughout crimson round stickers on the glass doorways of a shopping center in Nanjing that includes the phrases: “Completely satisfied 2024.”
The vlogger claimed that what gave the impression to be harmless New Yr decorations had been, in truth, nationalistic Japanese motifs for the reason that crimson circles resembled the rising crimson solar in Japan’s nationwide flag.
“That is Nanjing, not Tokyo! Why are you placing up junk like this?” he snarled at a supervisor on the mall.
Native police subsequently obtained concerned and ordered employees on the mall to take down the decorations and gave the mall’s administration an official warning.
“It’s the most ridiculous factor I’ve ever heard,” 33-year-old noodle store proprietor Alice Lu from Shanghai advised Al Jazeera.
“If crimson circles aren’t allowed then there is no such thing as a finish to the issues that have to be eliminated,” Lu stated.
Following the usual set by the native police in Nanjing, customers on Chinese language social media had been fast to spotlight the absurdity of all of the crimson round objects that will must be banned, together with the emblem of China’s telecommunications big Huawei, posters of China’s first Communist chief, Mao Zedong, that includes a rising solar within the background, and even visitors lights.
The fiasco drew in China’s state-run CCTV which chastised the vlogger in an article on its Weibo account, calling his actions “detrimental to people, firms and society as an entire”.
Shaoyu Yuan, a scholar of Chinese language research at Rutger’s College in the US, stated CCTV’s feedback demonstrated an try by the Chinese language authorities to take care of state management over the narrative surrounding nationalism.
“They wish to be sure that nationalism serves as a unifying pressure relatively than being misused,” Yuan advised Al Jazeera.

Steering patriotism
Beneath the rule of Chinese language President Xi Jinping, fervent patriotic sentiment has been inspired among the many public for years.
Xi stated in June that “love of our nation, the sensation of devotion and sense of attachment to our motherland is an obligation and accountability of each Chinese language”, and that “the essence of patriotism is loving the nation, the Social gathering and socialism all on the similar time”.
The significance of state-defined patriotism was highlighted at the start of January when a brand new “patriotic training regulation” got here into impact in China with the acknowledged goal of instilling “love of the nation and the ruling Chinese language Communist Social gathering (CCP)”.
Throughout Xi’s presidency, that patriotic fervour has been projected outward from China by its “wolf warrior” diplomats, together with former overseas ministry spokesperson Zhao Lijian who infamously floated the concept that the US army was liable for the COVID-19 coronavirus outbreak in Wuhan.
Zhao additionally posted a fabricated picture depicting an Australian soldier holding a bloody knife to the throat of an Afghan little one in 2020, at a time when relations between Australia and China had been in free fall.
Whereas the CCP promotes its personal model of patriotism, it additionally moderates nationalistic output at occasions, too.
Incessant bashing of the US on-line is a standard pastime amongst energetic Chinese language nationalists. However main as much as a extremely anticipated summit between President Xi and US President Joe Biden in November, China’s media and nationalist commentators all of a sudden dialled down their anti-US rhetoric.
Beijing adjusts the amount on nationalistic rhetoric to serve its pursuits, in line with Yuan, participating in a balancing act of patriotic sentiment when needed.
“Whereas nationalism is inspired as a way of fostering a robust nationwide id and loyalty, its excesses can result in extremism and undermine worldwide diplomacy, social concord and public order,” Yuan stated.
Nationalism turns violent
Lu from Shanghai stated the Nanjing incident was an instance of how the promotion of intense patriotic emotions in China has led to a poisonous surroundings – significantly in relation to Japan-related subjects.
“It’s a bit scary really how anti-Japanese emotions could make some folks react in China,” she stated.
Chinese language trendy nationalism directed at Japan is deeply influenced by historic conflicts, most notably the occasions of the Second Sino-Japanese Conflict throughout World Conflict II, Yuan stated.
“These have left a long-lasting imprint on the Chinese language collective reminiscence, fuelling sentiments of resentment and vigilance in direction of Japan,” he stated.
Anti-Japanese sentiment was on show in 2022 when a recognized cosplayer was approached by police in Suzhou, a metropolis not removed from Shanghai, as she was taking photos of herself on the road sporting a Japanese kimono. Earlier than being taken away, a police officer was recorded shouting on the lady: “For those who got here right here sporting hanfu (conventional Chinese language clothes), I wouldn’t say this, however you might be sporting a kimono as a Chinese language. You’re Chinese language!”
A couple of days after the arrest, CCTV launched a social media matter selling the sporting of hanfu-style clothes.

The Suzhou incident pales as compared, nonetheless, to August 2012 when a dispute within the East China Sea over management of the Senkaku/Diaoyu Islands, that are administered by Tokyo however claimed by Beijing, led to massive anti-Japanese protests throughout city China.
Whereas protests are sometimes swiftly damaged up by the Chinese language authorities, the anti-Japanese demonstrations in a number of cities noticed no interference, and from there they turned more and more violent.
Within the central Chinese language metropolis of Xi’an, a Chinese language man in a Japanese automobile was pulled out of his automobile and severely crushed, sustaining life-changing accidents.
The federal government-controlled Folks’s Each day subsequently stated in an editorial that it didn’t condone the violence, however tried to elucidate it as an indication of Chinese language folks’s patriotism.
By the point police intervened and restored order on the finish of September, Japanese retailers, firms and eating places had been vandalised and China-Japan relations had been bruised.
Gross sales consultant Simon Wan, 36, remembers the demonstrations in Beijing devolving into riots at the moment.
“From our house window, we noticed folks smash my father’s Toyota (a Japanese automobile model) which was parked on the road beneath,” he advised Al Jazeera.
“My household and me stayed indoors more often than not these days to keep away from hassle. It was fairly horrifying.”
Wan believes that the federal government doesn’t wish to see a repeat of the anti-Japan riots in 2012.
“So, I believe they reacted to the nationalistic vlogger in Nanjing as a result of they wished to keep away from any sort of escalation,” he stated.
When ultranationalist fervour results in property injury or turns into counterproductive to China’s diplomatic objectives, it goes too far, in line with Yuan, at which level the Chinese language authorities will search to comprise it – as in Nanjing.
Making patriotism pay
The vlogger in Nanjing was not simply chastised for being too nationalistic, nonetheless. He was pilloried for utilizing patriotism to show a revenue from his video blogs.
“Patriotism shouldn’t be a enterprise,” CCTV acknowledged in its rebuke of the vlogger.
However, patriotism can in truth be a profitable enterprise for a lot of nationalistic bloggers and vloggers on Chinese language social media.
In line with Yuan, there are various methods to monetise patriotism for folks akin to Hu Xijin, a public determine and commentator who has leveraged his nationalistic stance to amass important followings on social media.
“This enterprise facet of patriotism includes not solely direct earnings from social media platforms by way of commercials and sponsored content material but additionally endorsements and partnerships with manufacturers that want to align themselves with patriotic sentiments,” he stated.
Chinese language social media accounts with greater than 1,000,000 followers can earn their house owners just a few hundred thousand {dollars} a 12 months, whereas nationalistic commentators akin to Hu Xijin have tens of hundreds of thousands of followers. However because the vlogger in Nanjing found, the eye garnered by nationalistic tropes doesn’t assure fame and fortune, and may as a substitute result in infamy and misfortune.

In 2022, blogger Sima Nan had his social media accounts throughout Chinese language platforms blocked after he engaged in a disagreement with China’s tech agency Lenovo throughout which period it was revealed that he was a home-owner within the US state of California, regardless of his overt anti-Americanism.
One other nationalist, Kong Qingdong, was banned from Weibo in 2022 for undisclosed causes. Kong was additionally quickly banned in 2012 after he had sparked a public outcry when he referred to Hongkongers as “canines” and different slurs.
“Navigating the waters of nationalistic content material creation in China will be as perilous as it’s worthwhile,” Yuan stated.
“Whereas the Chinese language authorities usually helps and promotes nationalistic sentiment that aligns with its insurance policies and picture, there are crimson strains that can not be crossed, and content material creators who enterprise too far, misread the federal government’s stance or criticise its insurance policies – even beneath the guise of nationalism – can discover themselves dealing with swift repercussions,” he stated.
Including to the peril, China’s crimson strains are fluid and may shortly change relying on the scenario.
The sudden shift in nationalistic rhetoric main as much as the Biden-Xi summit in November is an instance of such a fast change.
“A nationalistic stance that aligns with the federal government’s present diplomatic posture is likely to be inspired at one time however might turn into problematic if diplomatic priorities shift and the stance is not deemed acceptable,” Yuan defined.
Such fluidity is a component of the CCP’s balancing act concerning nationalism.
“It (the CCP) goals to advertise a robust sense of nationwide id and pleasure amongst its residents whereas avoiding the pitfalls of hypernationalism that might result in xenophobia, regional tensions, or inside dissent,” Yuan added.
“Moreover, the Chinese language authorities has at all times sought to forestall any single voice or group from changing into so influential in nationalist discourse that it might problem the authority of the Communist Social gathering or create factions inside society.”
Trying again on his expertise throughout the anti-Japan riots in 2012, Wan, the gross sales rep from Beijing, stated he fearful that the federal government’s promotion of patriotism and tolerance in direction of nationalism would endanger Chinese language society in the long term.
“I believe President Xi advised American President Biden just a few years in the past that those that play with hearth will get burned,” he stated.
“I believe that can also be the case for anybody in China that performs an excessive amount of with the flames of nationalism.”
