Chick-Fil-A has revealed extra particulars about its transfer into the leisure enterprise.
Earlier this summer time, Deadline broke the information that the fast-food firm had began commissioning authentic content material.
The rooster agency is launching Chick-Fil-A Play on November 18. It mentioned that the service was “designed for folks and children to share and expertise collectively whether or not they’re having fun with a meal at dwelling, within the drive-thru, or wherever in- between”.
It can launch with plenty of authentic animated reveals, together with Evergreen Hills and Chick-fil-A Cows, scripted podcasts together with Hidden Island, a handful of cooking reveals and interactive tales.
“Hospitality and enjoyable have all the time been on the core of the Chick-fil-A household expertise, whether or not inside our Eating places and play areas, or by means of our Youngsters Meals,” mentioned Dustin Britt, govt director of brand name technique. “The Chick-fil-A Play App is a digital extension of that have and one other means we’re reimagining play for our company, in a singular means by means of leisure that actually encourages time collectively.”
Deadline understands that it’s gearing up for barely bigger content material plans beginning subsequent 12 months.
It has ordered a ten-part, family-friendly gameshow from Glassman Media, the corporate behind NBC’s The Wall, and Michael Sugar’s Sugar23, which is behind collection comparable to Netflix’s 13 Causes Why.
Chick-Fil-A has additionally been working with plenty of different main manufacturing firms, significantly within the unscripted house, paying round $400,000 per half-hour, with Brian Gibson, who has labored on Prime Gear and The X Issue, overseeing the cost.
Chick-Fil-A Play
Chick-Fil-A
