Disney Promoting says the corporate’s streaming platforms collectively racked up a mean of 157 month-to-month lively customers globally (and 112 million home) over the previous six months.
The stat launch got here simply earlier than the media big convened its fifth annual Tech and Information Showcase at CES in Las Vegas.
For context, Netflix mentioned final November it had reached 70 million MAUs and Fox Corp.’s Tubi earlier this week reported 97 million.
Together with the numbers, Disney additionally shared methodology for the way it arrives on the MAU tally, one thing that not all streaming gamers have all the time performed. In a press launch, Disney Promoting mentioned it goals to “outline a globally constant strategy and methodology to estimate ad-supported viewers numbers.”
The ad-supported MAU numbers, Disney mentioned, are derived from lively accounts throughout Disney+, Hulu and ESPN+ who’ve seen ad-supported content material constantly for greater than 10 seconds. Every lively account is then multiplied by the variety of estimated customers per account (with a world common of two.6) to estimate the whole variety of customers.
Multipliers are decided by first-party survey knowledge representing subscribers in areas with an promoting tier. (Hotstar viewing shouldn’t be counted.) The survey included greater than 13,000 folks aged 18 to 64.
“Disney sits on the intersection of world class sports activities and leisure content material, with probably the most high-value audiences in ad-supported world streaming at scale,” mentioned Rita Ferro, President of International Promoting. “We needed to be the primary to supply our business larger transparency into the methodology used to estimate our engaged world ad-supported month-to-month lively customers.”
The press launch did embody a noteworthy caveat, nevertheless: “We don’t assume any obligation to publicly present revisions or updates to the data supplied herein.”
