Having just lately left Millennium Media after a 14-year run, Jeffrey Greenstein is launching manufacturing and gross sales firm, A Larger Commonplace.
Greenstein is on the EFM in Berlin to launch the corporate, whose first venture would be the action-comedy characteristic, Playdate, which he’s co-financing and co-producing with Nickel Metropolis’s Mark Fasano.
The thought is for the corporate to develop and co-finance a slate of movies and TV initiatives with industrial attraction, together with motion, comedies and elevated style.
Greenstein joined Millennium Media in 2010, dealing with greater than sixty movies throughout his tenure on the firm, together with The Expendables franchise, Olympus Has Fallen, London Has Fallen, and Angel Has Fallen, The Hitman’s Bodyguard, Mechanic: Resurrection, and Jolt with Kate Beckinsale and Stanley Tucci. In 2016, he grew to become President of Millennium Media, managing all facets of the impartial studio.
Greenstein mentioned his new outfit “has a easy focus: constructing profitable groups and supporting gifted folks. Below these guiding rules, the corporate will create content material for audiences throughout the globe…Empower. Encourage. Create. That’s the easy mission of A Larger Commonplace, and I’m excited to make that my every day focus.”
As we revealed yesterday, Greenstein was succeeded as President at Avi Lerner’s Millennium by Jonathan Yunger.
