Fox has acquired Pink Seat Ventures, a number one enterprise within the creator financial system that owns a serious podcast community and powers expertise throughout a spread of genres as they construct their direct-to-consumer media companies.
It should function as a standalone entity inside Tubi Media Group and led by Tubi CEO Paul Cheesbrough. The Pink Seat Ventures govt staff, led by founding companions Chris Balfe and Kevin Balfe, will proceed to steer and function the enterprise. A number of the expertise repped, in response to the corporate’s web site, contains conservative and former Fox Information hosts Tucker Carlson, Megyn Kelly, Piers Morgan, Dr. Phil, Invoice O’Reilly and Chris Hanson.
“The creator financial system is without doubt one of the quickest rising media classes worldwide by measure of attain and affect, and shoppers are more and more seeking to get their data, insights and leisure immediately from the voices and types they belief throughout these platforms,” Paul Cheesbrough.
“Working with two excellent entrepreneurs like Chris and Kevin, we see large alternatives to drive further scale in genres resembling sports activities, information and leisure and look ahead to supporting the continued progress of this enterprise.”
From podcasts to video, subscription merchandise and reside occasions, such because the wholly owned CrimeCon, Pink Seat Ventures has an unmatched observe file of efficiently partnering with a number of the greatest manufacturers and personalities to function and increase their cross-platform direct to shopper presence.”
Pink Seat Ventures CEO Balfe stated aligning with Fox will let the construct and increase companies “we offer to our creators, whereas persevering with to keep up the independence and integrity of their manufacturers, which is actually one of the best case state of affairs.”
Throughout their 17 creator-led exhibits, Pink Seat Ventures properties cumulatively drove over 200 million month-to-month lively views in November 2024 and exists as a Prime 10 podcast community within the US when it comes to scale and attain, the companions stated.
Monetary particulars of the transaction weren’t launched.
Fox had a flurry of reports this morning, saying earlier that chief working officer John Nallen was named president in addition to COO below a brand new long-term contract.
