The Tremendous Bowl is poised to achieve its widest Spanish-language viewers but due to a shared rights deal between Fox Deportes and Telemundo.
The networks will each air the sport from New Orleans on Feb. 9, producing separate broadcasts. TelevisaUnivision carried the final Tremendous Bowl, licensing the rights from CBS, which dealt with the primary English-language telecast.
In 2022, NBCUniversal-owned Telemundo turned the primary Spanish-language broadcast community to air the Tremendous Bowl. In 2015, Fox Deportes was the primary community to hold the sport in Spanish.
“Each firms have performed a pivotal position within the speedy development of the league’s Hispanic fanbase and we’re proud to collaborate with Telemundo to convey the Tremendous Bowl to extra Spanish-language viewers than ever earlier than in a landmark second for the league and its Spanish-language followers,” Fox Deportes EVP and GM Carlos Sanchez stated in a press launch.
The partnership comes because the NFL continues a significant push into worldwide markets and appears so as to add to its already dominant scores place within the U.S. by interesting to a spread of audiences. The league held its first common season recreation in South America final month, with the Inexperienced Bay Packers assembly the Philadelphia Eagles in São Paulo, Brazil. 5 video games have been performed in Mexico Metropolis and three in Germany, with London internet hosting video games since 2007.
“Delivering reside NFL video games in Spanish is essential to reaching the big and quickly rising Spanish-speaking NFL fan base,” stated Hans Schroeder, EVP of Media Distribution for the NFL. “We’re consistently searching for methods to develop entry to our video games and attain extra followers, and this partnership is one other step ahead.”
New Orleans will mark the fifth Tremendous Bowl broadcast for Fox Deportes, essentially the most of any Spanish-language community. The cable community is airing devoted Spanish-language NFL protection throughout the common season, together with one of many league’s three video games on Thanksgiving Day, in addition to a number of playoff video games.
Telemundo’s NFL protection in 2023 noticed its highest viewership ever. Telemundo Deportes produces and distributes unique Spanish-language protection of NBC’s Sunday Night time Soccer video games airing throughout Telemundo, Universo TeleXitos and Peacock. The slate consists of 22 common season video games and two playoff video games every season, in addition to NBC’s Tremendous Bowls, together with Tremendous Bowl LX in 2026.
Joaquin Duro, EVP, Sports activities, NBCUniversal Telemundo Enterprises, stated the shared rights deal “highlights the power of our community and furthers our shared mission to develop the game’s attain inside the Latino neighborhood, guaranteeing Spanish-speaking followers have entry to this premiere occasion.”
Tremendous Bowl programming and protection particulars for will probably be introduced by each networks in the approaching months.
