Sonia Rovai and Annamaria Morelli have been named as the brand new bosses of Wildside and The House, respectively.
Former Sky Italia exec Rovai has change into CEO of Wildside and Morelli CEO of the House, following the exits of Mario Gianani and Lorenzo Mieli, who in the present day unveiled co-production take care of Fremantle by means of their new enterprise.
The 2 corporations will “proceed to have editorial autonomy and to coordinate – from an organizational viewpoint – with Fremantle,” in line with the super-indie.
Rovai has been MD of Wildside since October final 12 months. Previous to that she was at Sky, the place she had risen by means of the ranks to steer unique productions throughout a 17-year stint on the Comcast-owned pay-TV broadcaster.
Morelli is a movie and TV producer who since 2019 as been founder and CEO of Elsinore Movie. Her earlier roles embrace story editor posts at Rai and Mediaset.
Andrea Scrosati, Group COO and CEO, Continental Europe, Fremantle, mentioned: “Annamaria Morelli and Sonia Rovai have imaginative and prescient, expertise and fervour. I’m so pleased to welcome them to The House and Wildside, two labels which have attracted a number of the finest expertise, each Italian and worldwide. We’re and can proceed to be the place creatives need to name dwelling. A spot the place you possibly can specific your creativity by experimenting and innovating with freedom and independence, but in addition with the basic assist of a worldwide group comparable to Fremantle. A system that I’m certain will assure Morelli and Rovai the situations to create new nice successes.”
Annamaria Morelli, CEO, The House, added: “I’m so proud and pleased to affix this prestigious firm and be a part of the wonderful world of the Fremantle group. I’m additionally thrilled to work alongside Andrea Scrosati and the good group I will probably be collaborating with. We share the identical ardour for the creation of unforgettable, high-end, inclusive tales and the ambition of taking them to world audiences.”
Sonia Rovai, CEO, Wildside, mentioned: “Turning into CEO of Wildside is a privilege and an excellent problem on the identical time. Wildside is synonymous with excellence and professionalism on the earth of film manufacturing and is the results of the good work of Mario Gianani who has skilled a bunch of high-level folks and expertise. My thanks go to Andrea Scrosati and all of Fremantle for the belief.”
