EXCLUSIVE: Heading into the weekend, Disney‘s Snow White was being nicknamed Snow Woke in vitriol on-line circles, which begged the query how this princess film would fare on the field workplace in a Trumpian period nation that’s divided by blue and pink states.
The Rachel Zegler-Gal Gadot reside motion take of the 1937 Disney animated tune bombed on the home B.O. with a $43M opening off a $270M manufacturing price (earlier than P&A).
Right here’s what we will inform you. Snow White per field workplace analytics corp EntTelligence minted 60% of her tickets gross sales and drew 56.5% of her complete attendance (3.1M admissions) in theaters that reside in Blue counties.
Now, these figures include an asterisk. It stands to purpose that Snow White‘s enterprise could be pushed in Blue counties just because nearly all of theaters within the U.S. reside in such zones at 53% (as decided by the 2024 Presidential election outcomes) and generate 66.78% of total film ticket gross sales and 63.58% of cinema attendance. Contemplate that liberal leaning areas like LA, NYC, and Chicago are prime grossing B.O. markets.
On the identical time, per EntTelligence, household and animated films’ tickets gross sales come from 63% Blue counties/37% Pink counties whereas their attendance stems from 60% Blue counties/40% Pink counties.
Gal Gadot in ‘Snow White’
Walt Disney Studios
That implies that Snow White with 40% ticket gross sales and 43.5% admissions from Pink county-based cinemas overindexed in such areas. Additional supporting this: Snow White overperformed in Latino and Hispanic markets like Dallas, San Antonio and Phoenix. The Marc Webb directed, Marc Platt produced function musical pulled in an total hefty 30% Latino/Hispanic crowd behind 43% Caucasian.
That’s an attention-grabbing stat contemplating the uproar throughout early manufacturing over Zegler’s casting within the title position and her pushback towards such trolls, writing “sure i’m snow white no i’m not bleaching my pores and skin for the position (sic).” The Steven Spielberg found West Aspect Story actress additionally blasted the newly elected POTUS after his win over former VP Kamala Harris writing ““F*ck Donald Trump” and “Could Trump supporters and Trump voters and Trump himself by no means know peace.” That prompted a swift kick from Megyn Kelly and her buddies on the Ruthless podcast (“There’s one thing improper with this individual,” mentioned Kelly again in November about Zegler) with the actress apologizing for her opinions. As we instructed you, 21% purchased tickets to Snow White per Display screen Engine/Comscore’s PostTrak due to Zegler and Gadot versus the 34% who purchased tickets to Depraved as a result of it starred Ariana Grande and Cynthia Erivo.
Regardless of Disney’s try and put its greatest foot ahead with range within the casting of Snow White, the film’s launch comes at a time when many companies, together with Disney, are rolling again their DEI initiatives and insurance policies out of worry of the Trump administration. FCC Chairman Brendan Carr mentioned earlier than the weekend that firm mergers could possibly be blocked by the federal government on account of their DEI insurance policies.
“There was no pink theater blockade on account of any perceived controversies with Snow White,” mentioned EntTelligence Chief Technique Officer Steve Buck, “Actually the other, theaters in Pink counties carried out higher than they’d usually for a household/animated movie of this measurement and scope.”
Whereas we will’t deny that the Zegler and dwarves’ controversy didn’t impression Snow White, its ceiling on the field workplace may also be attributed to the truth that there’s a scarcity of demand for older Disney IP, to not point out there wasn’t a crossover viewers for the movie. Learn, EntTelligence says 28% of the viewers was beneath 13 for Snow White in comparison with say Barbie which pulled 14% beneath 13 on its opening weekend.
On the identical time with all of this, field workplace sources, not simply Disney, affirm that Snow White performed evenly throughout the nation. The best grossing cinema for the pic was in a Pink State: The AMC Disney Springs in Lake Buena Vista, FL which has collected $135K via yesterday.
Whereas a prince’s kiss isn’t anticipated to revive Snow White on the field workplace, dad and mom and younger women may give her somewhat carry in a barren spring break market.
