EXCLUSIVE: A brand new indie collective is out of the gate with 4 labels on board and discussions underway with others. Thirtyfour Media is the brainchild of former Banijay exec Joris Gijsbertse who informed Deadline he has been engaged on the challenge for over a 12 months.
The concept is Thirtyfour will act as a hub for indie prodcos and supply centralized help throughout improvement, manufacturing and distribution. One other key providing to the accomplice labels will likely be within the realm of format and IP acquisitions, with Gijsbertse offering intel and counsel.
Concepts can journey between the labels within the group, which is why the plan is to restrict the Thirtyfour household to 1 firm per territory. The preliminary focus will likely be on unscripted content material and codecs.
The quartet of corporations on board at launch embody Constantin Leisure in Germany, which makes exhibits domestically together with LOL, and NewBe in Holland, whose native credit embody Singletown. Denmark’s Laud Individuals, which has codecs corresponding to Issues My Dad Didn’t Train Me, and Constantin Leisure Polska in Poland, which handles the native variations of The Farm and Kitchen Nightmares, have additionally signed up. Gijsbertse mentioned discussions are underway with different indies in Europe.
London-based Thirtyfour has an advisory board comprising Tanja van der Goes, CEO of All Proper Media and a former EndemolShine exec, and Boudewijn Beusmans, presently consulting at 3Rivers and previously Chairman of EndemolShine within the Netherlands and Northern Europe.
Gijsbertse mentioned that in a time of consolidation and commissioning slowdowns, and wherein advert revenues are underneath stress “there isn’t a doubt indies want inexpensive choices that help them in fulfilling their worldwide potential.”
He will likely be CEO of the newly minted firm and added: “As borders diminish, there has by no means been a lot artistic alternative, however equally a must faucet into the broader manufacturing distribution ecosystem to successfully take concepts in, and out of markets. With Thirtyfour Media, producers not solely protect their DNA and keep their freedom, however importantly have the area to deal with what they do finest – create, promote and produce domestically. We maintain the remaining.”
