Kylie Jenner Channels Pamela Anderson With Blonde Makeover

Kylie Jenner is tapping into peak ’90s nostalgia, and followers can’t get sufficient.

The sweetness mogul and actuality TV star turned heads as soon as once more in a sultry new marketing campaign for her trend model, Khy, this time drawing clear inspiration from none apart from “Baywatch” icon Pamela Anderson.

Together with her make-up stored minimal and smooth, that includes a pure lip and shiny eyelids, Kylie Jenner’s look serves as a refined nod to Anderson’s current makeup-free appearances and stripped-back type.

Within the teaser video shared on social media, the 27-year-old billionaire stuns in a form-fitting crimson halter costume whereas donning a voluminous blonde updo paying homage to Anderson’s signature coiffure from her ’90s heyday.

Set in a moody lodge room, the video captures Jenner taking part in the a part of a glamorous however disenchanted bombshell. She sits silently at a desk earlier than nonchalantly pushing a glass of wine off the sting, letting it shatter dramatically on the ground.

The second feels equal components retro and rebellious.

In a ultimate scene, Jenner flashes a set of automobile keys hooked up to a crimson keychain emblazoned with the phrase “Khy” in white block letters. The model left followers guessing with a cryptic caption, “one thing’s coming…”

Whereas the promo seemingly teases new merchandise coming, followers could not ignore the truth that Kylie rocked platinum blonde hair.

“The hair !!” one X person wrote.

“Omg shut up!” one other stated.

“Okay, Ms. Pamela,” a 3rd wrote, referring to the one and solely Pamela Anderson.

Whereas Khy has been fairly profitable general, it hasn’t come with out some bumps within the highway.

Earlier this 12 months, the model was below hearth as on-line critics accused the label of prioritizing revenue over practicality, branding it a “cash seize quick trend retailer” in heated discussions throughout Reddit and social media platforms.

Whereas her sisters Kim and Khloé Kardashian have discovered large success with SKIMS and Good American, respectively, Kylie’s Khy, which launched on November 1, 2023, has struggled to strike the identical chord with shoppers. Regardless of a powerful $1 million in gross sales throughout its first hour, many patrons at the moment are voicing issues that the model lacks accessibility and affordability.

“Is the model truly doing nicely? Is the excitement there? Is it a cash seize? Have you ever introduced one thing from Khy? Has she kinda misplaced her affect?” one Reddit person requested.

“The place does one put on this to? They’re sequin volleyball shorts,” one other requested, to which a 3rd jokingly replied, “Grocery retailer. Good for when it’s good to get some eggs.”