EXCLUSIVE: Cairo-based movie firm MAD Options has struck a cope with distinguished Turkish company Folks Expertise Administration to handle all business illustration within the Arab World for a number of of its purchasers.
The partnership contains prime Turkish stars equivalent to Tuba Büyüküstün, Kaan Urgancıoğlu and Burcu Biricik, who shall be represented in Arabic-speaking markets by MAD Superstar.
The MAD Options subsidiary, which handles main Arab world skills equivalent to Egypt-Tunisian star Hend Sabry and Syrian actor Samer Ismail, is the Arab-world’s largest expertise administration and promotional company.
MAD Options co-founders Alaa Karkouti and Maher Diab mentioned the partnership marked a milestone for the corporate.
“Because the institution of MAD Options 15 years in the past, our technique has all the time been to develop in response to market wants,” they mentioned
“That’s why we’re extending our attain to pick expertise from world wide, together with Turkiye, which has gained vital reputation within the Arab World, changing into more and more current not solely in Turkish content material but in addition in Arabic productions and types. This marks one other milestone for MAD Superstar as we construct a regional inventive powerhouse.”
Yasemin Özbudun, founding father of Folks Expertise Administration, additionally famous the importance of the collaboration.
“For over 15 years, Folks Expertise Administration has been a devoted presence within the Arab leisure trade, starting with the sale of Turkish sequence throughout the area. The tales we advised, the memorable characters, the aesthetic visible language, and the common themes they carried cast a deep reference to Arab audiences.”
“This success has sparked native diversifications and a rising fan base for Turkish expertise, strengthening the cultural bond between Türkiye and the Arab World,” he continued. “Our partnership with MAD Options is a strategic step to amplify these tales and additional elevate our skills on a worldwide stage, creating sturdy model collaborations for our actors and uniting inventive strengths to rejoice the area’s wealthy storytelling heritage.”
Kareem Samy, Managing Companion and Government Director of MAD Superstar, says the partnership is a logical extension to the corporate’s roster.
“The leisure world in Türkiye has develop into more and more aligned with that of the Arab World. Turkish dramas have develop into an incredible affect within the area, significantly amongst Arab audiences. Many Turkish productions are being tailored into Arabic, as Arab viewers have gotten increasingly more keen on seeing Turkish tradition.”
Büyüküstün made historical past in 2014 as Türkiye’s first Worldwide Emmy nominee for her efficiency in 20 Minutes. Her different notable credit embrace Asi, Gönülçelen, Ihlamurlar Altinda, and extra just lately, Black Cash Love, My Father and My Son, Courageous and Lovely, and One other Self. She can be a UNICEF Goodwill Ambassador and advocates for youngsters’s rights worldwide.
Urgancıoğlu is acclaimed actor whose worldwide breakthrough got here together with his efficiency as Emir Kozcuoğlu in Countless Love, the primary Turkish sequence ever to win an Worldwide Emmy Award, adopted by the lead function in Household Secrets and techniques, the Turkey‘s second sequence to obtain the celebrated Worldwide Emmy for Greatest Telenovela.
He has additionally appeared within the Netflix unique sequence Love 101 and the platform’s hit unique movies In Good Palms and In Good Palms 2, and in addition been seen in worldwide titles equivalent to Amazon’s Jack Ryan and Man Ritchie’s Operation Fortune.
Burcu Biricik first made waves within the 2014 to fifteen sequence Matter of Respect, which paved the way in which for her breakout efficiency in Life Music, which earned her awards. Biricik has since led acclaimed productions equivalent to Kuzgun, Chrysalis, and the historic drama operation Cicero.
