Veteran leisure exec Peter Liguori has taken the reins of advert tech agency VideoAmp as govt chairman amid the layoffs of 20% of its workforce in a restructuring.
Liguori, who had already been serving as a board member at VideoAmp, was beforehand CEO of Tribune Media and likewise held senior exec posts at Fox Leisure, FX and Discovery. He replaces Ross McCray, who based VideoAmp in 2014 and is transitioning to a task as “energetic founder, board member and shareholder,” in keeping with an official announcement.
VideoAmp is amongst a crop of latest challengers to Nielsen, whose decades-long grip on the measurement enterprise — the wonky however all-important glue of the $60 billion TV advert market — has loosened in recent times. Startups like VideoAmp are jockeying for legitimacy whereas spending closely on govt expertise and expertise, in opposition to a backdrop of cord-cutting and viewership atomization.
VideoAmp has set offers not too long ago with Amazon, Disney, YouTube, Warner Bros. Discovery, Meta, NBCU, Paramount and different programmers. The corporate says greater than $1 billion is slated to be measured and assured on its foreign money in 2024 from greater than 1,000 advertisers.
Together with Liguori’s new function, former Nielsen senior govt Peter Bradbury has come aboard VideoAmp within the new function of Chief Business and Progress Officer. The corporate additionally made numerous different govt appointments and likewise disclosed that it’s shedding roughly 20% of its workforce within the restructuring.
Tony Fagan and Josh Hudgins have been promoted to the roles of President, Expertise and Technique, and Chief Product Officer, respectively. Each are taking up elevated obligations alongside the rest of the C-Suite, which incorporates CFO Paul Ross, Chief Advertising Officer Jenny Wall and Chief Individuals Officer Marisa Peters, and Chief Knowledge Officer Hari Sankar, who oversees income operations.
“Pete Bradbury’s addition to our crew represents not solely VideoAmp’s dedication to solidify our maintain as the brand new foreign money normal, however it additionally showcases the transformation of our technique to focus and serve the trade’s shopper base with a nicely revered and trusted trade chief,” Liguori mentioned. “Pete’s a long time of promoting, measurement and deep connections throughout the trade will fast-track us to serve and supply profitable options for the trade’s measurement wants. His confirmed document of driving excessive ranges of shopper satisfaction whereas attracting top-tier expertise has been a formulation for sustained success and we’re delighted to have him be part of the VideoAmp crew at such a pivotal second in our historical past.”
McCray known as stepping down from main the corporate “a particularly exhausting and emotional resolution” however one which he had lengthy anticipated.
