Microsoft Bing hits 100 million active users in bid to grab share from Google

Microsoft’s Bing search engine has handed the 100 million each day energetic customers milestone simply weeks after the software program maker launched its AI-powered Bing Chat characteristic. Bing has been steadily rising in recent times, but it surely seems the brand new Bing Chat characteristic helps Microsoft develop utilization with people who have by no means touched Bing earlier than.

Google has greater than 1 billion each day energetic customers, in order that places Microsoft’s 100 million milestone in perspective because it seeks to achieve market share.

“We’re happy to share that after numerous years of regular progress, and with a bit of little bit of a lift from the million plus new Bing preview customers, we have now crossed 100 million each day energetic customers of Bing,” says Yusuf Mehdi, Microsoft’s head of shopper advertising and marketing, in a blog post.

Microsoft hasn’t revealed Bing each day energetic consumer counts earlier than its Bing Chat addition, however the preview has definitely put Microsoft’s search engine within the highlight not too long ago. Microsoft is now seeing that round a 3rd of Bing Chat testers are new to Bing. “Roughly one third of each day preview customers are utilizing Chat each day,” says Mehdi. “We’re seeing on common, roughly three chats per session with greater than 45 million complete chats for the reason that preview started.”

Bing Chat isn’t the one purpose for elevated utilization of Microsoft’s search engine. Microsoft Edge has additionally helped contribute to Bing utilization, as Microsoft aggressively pushes its search engine defaults with Edge updates, Windows updates, and even prompts to stop people downloading Google Chrome. “We count on new capabilities, like having Bing search and create within the Edge sidebar, will bolster additional progress,” says Mehdi.

It’s now been a month for the reason that Bing chatbot launched. Microsoft not too long ago added a toggle for different personality tones designed to counter the wild outbursts many noticed with the Bing AI chatbot. Microsoft additionally added some restrictions after impolite responses have been noticed, and the corporate has been step by step loosening these restrictions over the previous week.

Microsoft’s newest stats on Bing Chat utilization come weeks after the corporate laid out its plans to develop its revenues in a digital advert market price round $500 billion. “For each 1 level of share achieve within the search promoting market, it’s a $2 billion income alternative for our promoting enterprise,” stated Philippe Ockenden, Microsoft’s CVP of finance, on a name with analysts last month.

Microsoft has already grown its promoting enterprise to $18 billion in income over the previous 12 months, in comparison with $10 billion within the earlier fiscal yr. A lot of that’s because of Bing, however Microsoft nonetheless has a protracted method to go to come back near the greater than $200 billion that Google generated from promoting in 2022.

However for Microsoft it’s all a chance to develop utilization and seize market share from Google. “We’re totally conscious we stay a small, low, single digit share participant,” says Mehdi. “That stated, it feels good to be on the dance!” That’s in all probability the identical dance that Microsoft CEO Satya Nadella referred to final month in an interview with The Verge. “Google is the 800-pound gorilla in search,” stated Nadella. “I would like folks to know that we made them dance.”

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