EXCLUSIVE: The final time Fremantle and Belgium’s NewBe teamed up, they created Netflix’s Heartbreak Excessive reboot. The pair have now reunited and teamed with toy agency Jumbo Group to adapt a music social gathering sport right into a sport present.
The trio are working up Hitster, which is predicated on a celebration sport that has caught on with Millennials and Gen Zs billed as a “fun-filled journey down reminiscence lane.”
The principles are easy: merely guess if a tune was launched earlier than or after different songs in your music timeline. The participant with probably the most playing cards on the proper timeline is the winner.
In contrast to Heartbreak Excessive, which was made via Fremantle Australia, the superindie’s Dutch wing, Fremantle Netherlands, will lead on manufacturing alongside NewBe. Fremantle will maintain the worldwide manufacturing and distribution rights.
“Having already achieved large worldwide success as a sport, Hitster’s common themes and mixture of interactive music play create an on the spot social gathering at house that we’re assured will switch and be loved on TV screens,” mentioned Vasha Wallace, EVP, World Acquisitions & Growth at Fremantle. “We look ahead to growing and bringing this extremely entertaining format to world audiences.”
“For the primary time, a celebration sport has grow to be the middle of watercooler conversations, one thing beforehand solely TV exhibits may obtain,” added Jeroen Koopman, founder and CEO at NewBe. “After enjoying the sport, listening to the inspiring story of its founder, Marcus Carleson, and assembly with the group at Jumbo Group, we had been assured it had the makings of a TV hit. Partnering with Fremantle, the chief on this style, felt just like the pure subsequent step.”
Isa Lana, Chief Advertising Officer at Jumbo Group mentioned the sport has launched in 30 nations and achieved bestselling sport standing in Germany and the Netherlands this 12 months. “This accomplishment is a testomony to how a lot our shoppers take pleasure in and interact with the sport,” she added. “What actually issues most is how we’re bringing them moments of enjoyable and shared experiences.”
