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Home»Gadgets & Tech»New AI voice device educated to repeat British regional accents
Gadgets & Tech

New AI voice device educated to repeat British regional accents

DaneBy DaneJuly 31, 2025Updated:July 31, 2025No Comments3 Mins Read
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New AI voice device educated to repeat British regional accents
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A brand new AI voice-cloning device from a British agency claims to have the ability to reproduce a spread of UK accents extra precisely than a few of its US and Chinese language rivals.

As a result of a lot of the info historically used to coach AI merchandise with voices comes from North American or southern English talking sources, many synthetic voices are likely to sound related.

To fight this, the corporate Synthesia spent a 12 months compiling its personal database of UK voices with regional accents, by way of recording folks in studios and gathering on-line materials.

It used these to coach a product referred to as Categorical-Voice, which may clone an actual individual’s voice or generate an artificial voice.

These can be utilized in content material equivalent to coaching movies, gross sales assist and displays.

The corporate stated its clients needed extra correct regional representations.

“When you’re the CEO of an organization, or in case you’re only a common individual, when you will have your likeness, you need your accent to be preserved,” stated Synthesia Head of Analysis Youssef Alami Mejjati.

He added French-speaking clients had additionally commented that artificial French voices tended to sound French-Canadian slightly than originating from France.

“That is simply because the businesses constructing these fashions are typically North American firms, and so they are likely to have datasets which can be biased in the direction of the demographics that they are in,” he stated.

The toughest accents to imitate are the least frequent, Mr Mejjati stated, as a result of there’s much less recorded materials accessible to coach an AI mannequin.

There are additionally reviews that voice-prompted AI merchandise, equivalent to good audio system, usually tend to battle to grasp a spread of accents.

Final 12 months, inner paperwork from West Midlands Police revealed worries about whether or not voice recognition programs would perceive Brummie accents.

In the meantime the US-based start-up Sanas is taking the alternative strategy, creating instruments for deployment in name centres which “neutralise” the accents of Indian and Filipino workers, as reported by Bloomberg in March.

The agency says it goals to cut back “accent discrimination” skilled by employees when callers fail to grasp them.

There’s concern that languages and dialects are being misplaced within the digital period.

“Among the many over seven thousand languages that also exist right now, nearly half are endangered based on UNESCO; a few third have some on-line presence; lower than 2 % are supported by Google Translate; and based on OpenAI’s personal testing, solely fifteen, or 0.2 % are supported by GPT-4 [an OpenAI model] above an 80 % accuracy,” writes Karen Hao within the e book Empire of AI.

“Language fashions are homogenising speech,” agrees AI skilled Henry Ajder, who advises governments and tech companies, together with Synthesia.

Nonetheless, the higher these merchandise change into, the more practical they may even be within the fingers of scammers.

Synthesia’s product is not going to be free when it’s launched within the coming weeks, and may have guardrails round hate speech and express materials.

However there are already many free, open-source voice-cloning instruments that are simply accessible and fewer protected.

In the beginning of July, messages generated by an AI-cloned voice impersonating US Secretary of State Marco Rubio had been reported to have been despatched to ministers.

“The open supply panorama for voice has advanced so quickly during the last 9 to 12 months,” Mr Ajder provides.

“And that, from a security perspective, is an actual concern.”

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