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From done-up hair to closely utilized make-up, conservative girls — significantly these in President Trump’s orbit — deploy a particular aesthetic to suggest their politics. Ladies like Homeland Safety Secretary Kristi Noem and Consultant Nancy Mace of South Carolina are exemplars of this magnificence pattern, displaying off a hyperfeminine look that’s at odds with how they wield their energy.
On this episode of “The Opinions,” Meher Ahmad, an editor for Instances Opinion, and the Opinion author Jessica Grose talk about why this aesthetic is tailor-made for social media’s algorithm — and what it’s actually promoting.
(A full transcript of this audio essay shall be obtainable inside 24 hours of publication within the audio participant above.)
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This episode of “The Opinions” was produced by Vishakha Darbha. It was edited by Alison Bruzek and Kaari Pitkin. Mixing by Carole Sabouraud. Authentic music by Pat McCusker and Carole Sabouraud. Reality-checking by Mary Marge Locker and Michelle Harris. Viewers technique by Kristina Samulewski and Shannon Busta. The director of Opinion Audio is Annie-Rose Strasser.
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