EXCLUSIVE: Paradigm Expertise Company on Wednesday introduced the launch of The Sports activities Group, a devoted, all-encompassing division established to symbolize a roster of elite athletes and iconic groups.
Led by seasoned brokers Nick LoPiccolo and Brett Hansen, The Sports activities Group will encompass a specialised crew of brokers throughout Paradigm’s departments, providing full-service illustration.
By harnessing Paradigm’s intensive community and experience throughout all of the company’s key disciplines — Expertise, Scripted Literary, Unscripted, Ebook Publishing, Broadcasting, Media Rights, Content material Finance, Digital Ventures, Model Partnerships, and Talking Engagements — The Sports activities Group will look to mine best-in-class alternatives for shoppers. This consists of helping athletes in pivoting from sports activities into the leisure business and dealing intently with groups to craft compelling storytelling, develop genuine model partnerships, and uncover new income alternatives. Devoted brokers throughout these departments embrace Varun Monga, Jake Dexter, Ian Kleinert, Richie Kern, Joshua Finn, Jeff Kolodny, Ashley Hanley, Babacar Diene, Lindsay Samakow, Hannah Tenenbaum, and Sanam Sarani.
“Our focus is on working with athletes who’ve already made historical past and at the moment are poised to make a good higher impression past the sphere,” mentioned brokers Hansen and LoPiccolo. “Paradigm is uniquely positioned to amplify our shoppers’ manufacturers, leverage their tales, and channel their aggressive drive in a method that creates bespoke alternatives in each side of media. That is only the start.”
One among Paradigm’s main focuses on the sports activities entrance in the meanwhile is Paul vs. Tyson, Netflix’s extremely anticipated heavyweight boxing showdown between Jake Paul and Mike Tyson, which can stream this Friday in 5 languages from AT&T Area in Arlington, TX and is predicted to attract an enormous, multi-generational viewers. The match has been months within the making, producing pleasure and drawing a recent wave of younger followers to the game. Along with negotiating the deal for Paul vs. Tyson — Netflix’s first foray into fight sports activities — Paradigm managed all associated content material, together with the Countdown collection that premiered final week, and secured model partnerships for the combat. Tyson additionally has a bigger, yet-to-be-announced take care of Netflix, that includes a docuseries likened to ESPN’s The Final Dance on Michael Jordan.
Commented Paradigm’s Managing Accomplice, Andrew Ruf, “Mike Tyson’s enduring legacy as one of the vital electrifying figures in sports activities makes this collaboration with Netflix a game-changer. Paul vs. Tyson will captivate audiences throughout six generations and exemplifies the transformative tasks The Sports activities Group is dedicated to delivering. By leveraging the Paradigm platform and our world community, we’re opening new doorways for athletes to reshape their careers and redefine the leisure panorama.”
The Sports activities Group’s consumer roster consists of Tyson, Aaron Donald, Reggie Bush, Drew Bledsoe (coming off Netflix’s hit Roast of Tom Brady), CM Punk, Drew McIntyre, Damian Priest, Liv Morgan, Tiffany Stratton and 10 of the WWE’s different stars, the late Jerry West, Gilbert Arenas, Sean Avery, the Savannah Bananas, UFC’s Jorge Masvidal, AEW’s Miro, famend basketball coach “The Hoops Whisperer” Idan Ravin, and high-wire artists Nik and Lijana Wallenda.
Key scripted tasks arising for The Sports activities Group embrace Netflix’s Comfortable Gilmore 2 that includes Bush and Avery, Night time Patrol starring Punk, Lionsgate’s The Killer’s Sport that includes McIntyre, Masvidal in The Beast in Me, and Tyson’s roles in Asphalt Metropolis, As soon as Inside a Time, and Medellin. On the unscripted aspect, highlights embrace the Savannah Bananas’ collection Bananaland on ESPN, the Arthur Ashe doc Citizen Ashe, Stage Taking part in Area for HBO Sports activities, Prime Class Tennis for Amazon, Blackballed for Roku, an upcoming Tyson doc, a doc on West directed by Kenya Barris with Propagate Content material, a doc on Bush, a doc mission on Donald with SMAC, in addition to varied upcoming installments of Netflix’s Untold franchise.
Not too long ago, The Sports activities Group additionally negotiated the media rights deal for the Savannah Bananas with TruTV. The publishing division is equally sturdy, with tasks underway that includes the Savannah Bananas, Bledsoe, Masvidal, Arenas, Avery, Kareem Abdul-Jabbar, Allen Iverson, Michael Oher, Las Vegas Raiders Head Coach Antonio Pierce, College of Colorado head coach Deion Sanders, Joe Namath, and WWE stars Nattie Neidhart, Tiffany Stratton, and Montez Ford. The model group has secured collaborations on behalf of its athletes with Nissan, Modelo, Dr. Squatch, Blyt Fundamentals, Kith, Travis Mathew, Srixon, LF*GO, Bounty, Fanatics, Higher Deck, Everlast, and Celsius, amongst others.
Mentioned LoPiccolo, “Paradigm has at all times been on the forefront of expertise illustration, and with The Sports activities Group, we’re setting a brand new normal. This devoted division will permit us to ship unparalleled alternatives and elevate our shoppers in sudden methods.”
