It pays to have associates in fascinating locations. You want look no additional than the duvet of this problem and the article “IBM’s Large Wager on the Quantum-Centric Supercomputer” for proof. The article by Ryan Mandelbaum, Antonio D. Córcoles, and Jay Gambetta got here to us courtesy of the article’s illustrator, the inimitable graphic artist Carl De Torres, a longtime IEEESpectrum contributor in addition to a design and communications marketing consultant for IBM Analysis.
Story concepts sometimes originate with Spectrum’s editors and pitches from professional authors and freelance journalists. So we have been intrigued when De Torres approached Spectrum about doing an article on IBM Analysis’s cutting-edge work on quantum-centric supercomputing.
De Torres has been collaborating with IBM in quite a lot of capacities since 2009, when, whereas at Wired journal creating infographics, he was requested by the advert company Ogilvy to work on Large Blue’s promoting marketing campaign “Let’s construct a Smarter Planet.” That venture went so nicely that De Torres struck out on his personal the subsequent 12 months. His relationship with IBM expanded, as did his engagements with different media, reminiscent of Spectrum, Fortune, and The New York Instances. “My curiosity in IBM rapidly grew past serving to them in a advertising and marketing capability,” says De Torres, who owns and leads the design studio Optics Lab in Berkeley, Calif. “What I actually needed to do is get to the supply of among the smartest work occurring in expertise, and that was IBM Analysis.”
Final 12 months, whereas engaged on visualizations of a quantum-centric supercomputer with Jay Gambetta, vice chairman and lead scientist of IBM Quantum on the Thomas J. Watson Analysis Heart in Yorktown Heights, N.Y., De Torres was impressed to contact Spectrum’s inventive director, Mark Montgomery, with an thought.
“I actually beloved this course of as a result of I received to carry collectively two of my favourite shoppers to create one thing actually particular.” —Carl De Torres
“I believed, ‘You already know, I feel IEEE Spectrumwould like to see this work,’” De Torres informed me. “So with Jay’s permission, I gave Mark a 30-second pitch. Mark appreciated it and ran it by the editors, and so they mentioned that it sounded very promising.” De Torres, members of the IBM Quantum group, and Spectrum editors had a name to brainstorm what the article could possibly be. “From there every thing rapidly fell into place, and I labored with Spectrum and the IBM Quantum group on a visible strategy to the story,” De Torres says.
As for the textual content, we knew it will take a deft editorial hand to assist the authors clarify what quantities to the peanut butter and chocolate of superior computing. Fortuitously for us, and for you, pricey reader, Affiliate Editor Dina Genkina has a doctorate in atomic physics, within the subfield of quantum simulation. As Genkina defined to me, that speciality is “adjoining to quantum computing, however not fairly the identical—it’s extra just like the analog model of QC that’s not computationally full.”
Genkina was thrilled to work with De Torres to make the technical illustrations each correct and edifying. Spectrum prides itself on its tech illustrations, which De Torres notes are more and more uncommon within the space-constrained period of mobile-media consumption.
“Working with Carl was so thrilling,” Genkina says. “It was actually his imaginative and prescient that made the article occur, and the scope of his ambition for the story was at instances a bit terrifying. However it’s the form of story the place the illustrations make it come to life.”
De Torres was pleased with the collaboration, too. “I actually beloved this course of as a result of I received to carry collectively two of my favourite shoppers to create one thing actually particular.”
This text seems within the September 2024 print problem.
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