Reese Witherspoon’s Whats up Sunshine has launched Sunnie, a Gen Z-focused label “designed to encourage the subsequent era of younger ladies to reclaim their time, observe their curiosity and step into their energy.”
Unveiling the label at Cannes Lions, Witherspoon stated Sunnie will characteristic collaborations with Gen Z creators and celebrities, together with Lana Condor and Whats up Sunshine Collective expertise like Molly Carlson and Raegan Revord. The label will deal with social content material, experiential occasions, guide golf equipment and digital zines, all designed for the Gen z era. It kicks off with strategic alliances with the likes of AnitaB.org, Baby Thoughts Institute, Être, Lyda Hill Philanthropies’ IF/THEN Initiative, Step Up, the Ladies’s Sports activities Basis, and Purdue College.
“It’s been a dream of mine to construct an area the place younger ladies will be the truest model of themselves,” stated Witherspoon. “We’ve found that younger ladies will not be outlined by doom and gloom as they’re usually portrayed in media – they’re advanced, artistic people with unbelievable company. Sunnie will likely be a celebration of that spirit, giving them the instruments and neighborhood to navigate life’s challenges whereas embracing their genuine selves.”
The announcement was made at Cannes Lions, the place the likes of Jamie Lee Curtis and Sterling Okay. Brown have been talking. Whats up Sunshine, which is owned by Candle Media and is making a Legally Blonde prequel sequence, already has partnerships with the likes of Making House Media. Yesterday at Cannes Lions it unveiled a podcast cope with iHeartMedia for Witherspoon’s month-to-month guide membership.
