“Do these have cheese in them?” he requested.
She noticed extra vacationers in snowmobile fits lingering by the cashier. Earlier than they may make eye contact, she acquired out of there.
“I used to be considering: Right here we go once more,” she mentioned.
These had been small impositions, however sufficient was sufficient. When you’re blond and due to this fact identifiable as a possible native of Rovaniemi, you possibly can barely transfer round a grocery store throughout vacationer season — and it’s all Santa’s fault.
Santa’s Hometown
A easy advertising and marketing concept, enjoying off a cherished childhood fantasy, has made a small metropolis on the sting of the Arctic Circle nearly unlivable for many individuals who dwell there. And it’s not simply the needy vacationers within the dairy or cracker aisle. It’s additionally the noisy Airbnbs, the escalating housing crunch, the sidewalks so crowded you possibly can’t stroll down them with out bumping into individuals, and the automotive doorways slamming in the course of the evening.
And it began when the Nazis got here to city.
Early in World Warfare II, Finland allied with the Nazis, who constructed a giant base in Rovaniemi, a Lapland railway hub. However by October 1944, the Nazis had been shedding and the Soviet Purple Military was marching into Japanese Europe. As slightly memento for the Finns and the Russians, the retreating German troopers burned Rovaniemi to the bottom.
That left a clean canvas. So after the battle, Finland requested Alvar Aalto, the celebrated Finnish architect, to revamp the town. Aalto, recognized for his daring church buildings, live performance halls and kitchen stools, got here up with an concept: Why not remake the ruined city within the form of a reindeer head, with the peripheral roads capturing out like antlers, to honor the realm’s connection to reindeer herding?
