Aupen addressed the circumstances of the partnership in a press release to the press, saying that each corporations “found a shared imaginative and prescient and dedication to creating high quality, timeless merchandise somewhat than following fleeting tendencies”, including that LVMH was “significantly impressed by Aupen’s fast traction available in the market”.
Aupen additionally clarified that LVMH won’t maintain any fairness in it, permitting Aupen to stay unbiased. It goals to launch its first designs with LVMH Metiers d’Artwork in January 2025.
For now, solely already-launched designs, similar to Nirvana baggage, will likely be offered on Aupen’s web site.
