‘Tis the season to unpack Spotify Wrapped. And it ought to come as no shock that for a second 12 months in a row, Taylor Swift has been named its most-played artiste.
On Wednesday (Dec 4), the streaming large unveiled its annual overview of particular person listening tendencies in addition to tendencies from around the globe. Customers can now entry their high artistes, songs, genres, albums and podcasts, in addition to uncover which artistes had the largest 12 months on the platform.
Swift was 2024’s most-streamed artiste globally, raking in additional than 26.6 billion streams. She’s adopted by The Weeknd, Unhealthy Bunny, Drake and Billie Eilish, in that order.
Within the US, the checklist seems to be related: It is Swift within the high spot, adopted by Drake, Zach Bryan, Morgan Wallen and Kanye West.
Final 12 months, Swift dethroned Puerto Rican reggaetón star Unhealthy Bunny for the highest spot, globally. He held the coveted title for 3 years in a row starting in 2020.
Swift additionally earned the title of most-streamed album in 2024, with The Tortured Poets Division. She’s adopted by Eilish’s Hit Me Onerous And Delicate, Sabrina Carpenter’s Quick n’ Candy, Karol G’s Mañana Será Bonito and Ariana Grande’s everlasting sunshine.
All of these titles are new to 2024 except for Karol G’s album, which launched early final 12 months.
Within the US, there are solely slight variations: Swift’s album nonetheless leads, adopted by Wallen’s “One Factor At A Time” – launched final 12 months. Then it is Carpenter, Noah Kahan’s Stick Season, and Chappell Roan’s The Rise And Fall Of A Midwest Princess, additionally launched in 2023.
Carpenter leads the most-streamed songs each within the US and globally this 12 months, along with her summertime smash Espresso. It earned over 1.6 billion streams.
Globally, she’s adopted by Benson Boone’s Stunning Issues, Eilish’s Birds Of A Feather, FloyyMenor and Cris MJ’s Gata Solely and Teddy Swims’ Lose Management.
And within the US, she’s trailed by Kendrick Lamar’s Not Like Us, Shaboozey’s A Bar Track (Tipsy), Submit Malone and Morgan Wallen’s I Had Some Assist and Tommy Richman’s Million Greenback Child.
This 12 months, there are a number of new options on Spotify Wrapped. These embrace a brand new knowledge story known as Your Music Evolution, documenting three distinct musical phases for every consumer, and a personalised playlist. The individualised Your High Artist function has modified barely, too, and now contains “Longest Listening Streak” in addition to the acquainted “High Listeners”.
That the largest artistes, globally, earned high spots on Spotify Wrapped ought to come as no shock – they’re featured prominently throughout the streaming service, together with on its extremely influential playlists, along with boasting loyal, devoted fanbases. For unbiased artistes who might seem on a person listener’s Wrapped, accessing a high spot on the worldwide checklist would require billions of streams.
Streaming now accounts for a lot of the cash generated by the music business – a whopping 84 per cent in the USA, in response to the Recording Business Affiliation of America, and 67.3 per cent worldwide, in response to a 2024 report by the Worldwide Federation of the Phonographic Business, which tracks international gross sales.
Spotify is the biggest platform of all – making up roughly 31 per cent of the entire market share – with a reported 626 million customers and 246 million subscribers in over 180 markets.
