EXCLUSIVE: Netflix pulled out all of the stops for the launch of Squid Recreation Season 2, and it seems to have paid off.
The extremely anticipated seven-episode second season, which launched on December 26, raked in 68M views in its first three days on the streamer. It was No. 1 on the weekly non-English TV record in 92 nations, Netflix says.
That made it not solely the most-watched sequence of the week, however the perfect performing title general — even beating out some hefty competitors with Netflix’s flashy Christmas Day NFL video games that includes a efficiency from Beyoncé. Granted, these usually are not out there to observe delayed, so 30M+ stay viewers may be very spectacular.
Squid Recreation Season 2 has now damaged Netflix’s report for many views for a sequence in its premiere week, which was beforehand set by Wednesday with 50.1M views.
Actually, in simply three days, the second season has already damaged onto Netflix’s hottest non-English TV present record at No. 7. It shot previous Expensive Baby, All of Us Are Useless, Berlin Season 1 and Who Killed Sara? Season 1 for the dignity.
Squid Recreation Season 1 additionally re-entered the weekly non-English TV record at No. 3 with 8.10M views.
At this charge, it’s on a surprising trajectory that would end in Season 2 surpassing its predecessor as Netflix’s largest title of all time. It’s obtained greater than 80 days to place up one other 197M views.
It’s been greater than three years because the first season exploded onto the scene, rapidly turning into a world phenomenon, reaching 111 million accounts to turn out to be Netflix’s first sequence to surpass 100 million members at launch.
Squid Recreation is now Netflix’s most-watched sequence of all time with 265M views in its first 91 days. It has withstood many rivals over the previous a number of years, together with Stranger Issues and Wednesday. The latter put up a combat with 252M views in that timeframe however fell in need of beating out the Korean sequence.
That definitely places some strain on Season 2 to carry out nicely, regardless of the prolonged hiatus, prompting an enormous world marketing campaign to reignite curiosity within the sequence.
In an effort to ship these monster numbers, Netflix held activations throughout 1 nations from Brazil to Italy to Indonesia, which Deadline can solely reveal gathered 6M on-line and 52,000 in-person followers. Almost 37,000 folks participated in races, mazes, video games and extra impressed by Squid Recreation.
For instance, Netflix unveiled the Season 2 teaser at Lucca Comics & Video games 2024 in Lucca, Italy, after creator, author and director Hwang Dong-hyuk and stars Lee Jung-jae and Wi Ha-jun hosted a offered out Q&A in Piazza San Michele. In Paris, followers have been challenged to a recreation of Crimson Mild, Inexperienced Mild on the Champs-Élysées.
Netflix held the Season 2 world premiere at Seoul’s Dongdaemun Design Plaza with about 1,000 company in attendance and greater than 300,000 watching through livestream.
These fan activations managed to drive a whopping 3B impressions throughout Netflix’s social channels forward of the Season 2 premiere, which the streamer says surpasses Season 1’s lifetime social impressions. It’s Netflix’s largest marketing campaign thus far — forward of Stranger Issues 4, Bridgerton Season 3, Wednesday and One Piece.
Squid Recreation is already returning for a 3rd and remaining season subsequent yr, in any other case a renewal can be apparent.
