EXCLUSIVE: Storied Media Group, which is run by former ICM lit agent Todd Hoffman, has shaped a strategic alliance with AI agency Vitrina. By teaming up, the businesses goal to supply shoppers a extra refined view of the worldwide leisure provide chain.
SMG rolled out an mental property platform referred to as StoryScout in 2018, increasing it globally three years later. Preliminary buy-side shoppers of StoryScout included Sony Tv, New Line and Vary Media. IP provided by StoryScout, a lot of it unique, spans true tales, life rights, journalism, comics, graphic novels, books, podcasts, and video video games. In constructing the service, Hoffman drew on his background repping writers and media retailers like The New York Occasions, 60 Minutes and New York journal, and dealing at SMG with the Marshall Challenge, The Guardian, The Washington Submit and NPR.
Vitrina makes use of AI instruments to trace each upcoming movie and TV venture, related corporations for every venture, and key decision-makers concerned. Its studies monitor tendencies in movie and TV growth, manufacturing financing, commissioning, and licensing.
Hoffman advised Deadline he’s nicely conscious of the business issues about the usage of AI in some areas, particularly after the 2023 strikes, however he believes the teaming with Vitrina is an instance of the expertise’s upside.
“That is AI the way in which it must be used,” he mentioned. “It’s solely used to assist join folks and provides them details about the enterprise globally. My pondering was that Vitrina is the proper complement to our service. With StoryScout, folks can discover superb tales they need to produce. Then with the assistance of Vitrina, they’ll discover the businesses, and even the executives, who’re most definitely to need to purchase that venture. Given these regarding and unsure instances, producers must be smarter. Vitrina + StoryScout looks as if a pure partnership.”
Hoffman sees the collaboration being of curiosity to manufacturing corporations, studios, networks, and different early-stage contributors within the movie and tv life cycle.
“At Vitrina, we’re dedicated to offering probably the most complete intel and insights to our customers. Partnering with Storied Media Group permits us to supply a good larger worth by integrating curated IP into our answer providing. This collaboration is a pure extension of our mission to attach and empower the worldwide leisure business,” Vitrina CEO Atul Phadnis mentioned in an announcement to Deadline.
Since its inception in 2013, SMG has bought greater than 350 initiatives to the movie and tv group. Present and previous initiatives primarily based on shopper IP embody Fashionable Love (Amazon), Alex Gibney’s The Crime of the Century (HBO), Clint Eastwood’s The Mule (Warner Bros.), Insatiable (Netflix), and upcoming titles like The Afghanistan Papers (Paramount +).
