The Washington Publish is in a significant tough spot. The as soon as iconic publication has misplaced a ton of its visitors since 2021 and their unhinged lefty writers are deserting them.
Now they’re making an attempt to rebrand. They’re dropping their ‘democracy dies in darkness’ slogan in favor of a brand new one which’s not a lot better.
It’s not clear how that is supposed to show round their shedding streak.
scoop: The Washington Publish at this time is unveiling a brand new mission assertion that has been within the works for months
— Ben Mullin (@BenMullin) January 16, 2025
The brand new mission assertion is….”Riveting Storytelling for All of America”https://t.co/X39QLkHBIC
— Ben Mullin (@BenMullin) January 16, 2025
Riveting Storytelling? OK.
From the New York Instances:
The assertion is supposed to be an inside rallying level for workers, based on two folks with data of the choice. Executives will not be planning to interchange its extra strident public slogan. Suzi Watford, The Publish’s chief technique officer, has been previewing it to some staff this week.
The brand new mission assertion comes amid turmoil within the newsroom. Since June, The Publish has been reeling from a sequence of crises that has resulted in widespread dissatisfaction with Will Lewis, the corporate’s chief government. On Wednesday, greater than 400 staff despatched a letter to Jeff Bezos, the paper’s billionaire proprietor, requesting a gathering to debate management choices that they stated “led readers to query the integrity of this establishment” and that “prompted a few of our most distinguished colleagues to go away.”
Perhaps they’ve an even bigger drawback than slogans.
Except the mission entails disposing of partisan narrative driving, WaPo will proceed to be the grasp of its personal demise.
— Snarknado ⚓️ (@ZannSuz) January 16, 2025
Actually laughed once I noticed this https://t.co/wkB6kZuYzs
— Mollie (@MZHemingway) January 16, 2025
Storytelling? How about simply report the info.
WaPo’s fictional storytelling isn’t journalism, it’s propaganda. https://t.co/TP0UKmha3j— TEAM 312 (@MarkBennington9) January 17, 2025
The precise assertion is even funnier. To be sincere, WP’s tales are higher than many airport paperbacks. Russia collusion coup makes an attempt, unsubstantiated rape smears in opposition to political opponents, COVID being from a moist market, and so on. https://t.co/VedhvAosf2
— Mollie (@MZHemingway) January 16, 2025
They allowed the far left to destroy their model. It’s wonderful how shortly it occurred.
