Re: “Quick-fashion large Shein increasing to downtown Bellevue as U.S. push intensifies” [Feb. 7, Business]:
I belong to Gen Z, and lots of people I do know store at Shein for affordable, fashionable garments — so it’s no shock that Shein is increasing its operations within the U.S. However the explosion in recognition of quick trend giants like Shein is a really regarding development.
Quick trend corporations mass-produce textiles to maintain up with the ever-changing “microtrends.” As reported on NPR, Shein alone drops as much as 10,000 new gadgets on its web site day by day. That’s solely a fraction of the 100 billion clothes gadgets that the style trade produces yearly (McKinsey Sustainability) — far more than we will put on. Due to this overproduction, about 30% of garments produced annually are by no means offered or worn (Australian Round Textile Affiliation) and are probably headed to the closest landfill or incinerator (Good on You). Meaning the resource-intensive course of of constructing our garments should be repeated many times, consuming up treasured pure assets on the entrance finish and making a mountain of preventable waste on the again finish, exacerbating local weather change.
As a substitute of permitting these quick trend corporations to proceed to increase their market share — and their environmental affect — let’s as an alternative get waste out of trend.
Kathryn Horvath, Seattle, Waste is Out of Style Marketing campaign Affiliate, PIRG
