EXCLUSIVE: The TV and movie manufacturing sustainability sector is welcoming a brand new participant.
Zsófia Szemerédy, previously Worldwide Supervisor at BAFTA’s environmentally-focused arm Albert, has launched Leverage Level Leisure (LPE). Her London- and Budapest-based boutique sustainability company goals to shut area between creative imaginative and prescient and environmental duty in movie, TV, industrial and leisure manufacturing.
Szemerédy stated it was aiming to “assist the trade see sustainability not as a constraint, however as a artistic pressure.”
As such, LPE will search to assist creatives and manufacturing firms discover their ‘leverage level’ for change by constructing sustainability concerns into storytelling and budgets. It’s going to assist with decarbonization methods, and work with firms to revise their slates and insurance policies round long-term sustainability practices.
Amongst different companies, LPE will assist embed sustainability values in scripts via consultations, and supply coaching, panels and programs to up-skill trade works. It’s going to additionally assist with constructing sustainable parts into funding functions and supply broader strategic recommendation.
The likes of Cate Blanchett and Arnold Schwarzenegger are amongst big-name Hollywood stars who’ve been advocating for extra sustainable manufacturing strategies, whereas BBC Director Common Tim Davie stated final 12 months that content material targeted on local weather change and sustainability gives a “enormous alternative.” Most main studios and manufacturing homes have made commitments for greener manufacturing, although it’s sophisticated to measure whether or not this has had a final impact.
Szemerédy, an skilled within the discipline, will work primarily throughout the UK, and Central, Jap and Western Europe at launch, together with in Hungary, Slovakia, Slovenia, Serbia, Croatia, Romania, Czechia and Bulgaria, and on a bespoke foundation for the remainder of the world.
“After over a decade in movie and TV, I’ve seen firsthand how storytelling can shift tradition,” stated Szemerédy. We’re at a tipping level, and every of us has a novel leverage level to drive actual change.
“With Leverage Level, we’re right here to assist the trade see sustainability not as a constraint, however as a artistic pressure. From growth to distribution, we need to assist filmmakers and stakeholders in embedding sustainability into each slate, funds, and story.”
Apart from working at Albert, Szemerédy was co-founder and CEO of a specialised sustainability consultancy. the place she led international coaching efforts such because the Worldwide Display Institute’s course. She has delivered lectures on the Nationwide Movie and Tv College and speaks at trade occasions such because the Cannes Movie Pageant and the EFM.
Her credit embody Apple TV+ drama Hijack, Marvel TV drama Moon Knight, Sky’s Lee, Emma Stone function Poor Issues, Netflix’s Dying by Lightning, NBCUniversal film Nosferatu, Disney’s Alien: Romulus and Max sequence Dune: Prophecy.
“We imagine that transformation comes from partnerships, not prescriptions,” stated Szemerédy. “Whether or not it’s a function movie, episodic sequence, or trade coaching, our objective is to satisfy groups the place they’re and assist them construct momentum towards a extra sustainable future.”
