Ozempic Mania
Weight reduction medication made their technique to the net set this yr, with some influencers casting stigma apart and unabashedly proclaiming their Ozempic use.
Djerf Dupe Drama
Matilda Djerf, a well-liked Swedish influencer and a founding father of the style model Djerf Avenue, irked followers when her crew began reporting TikTok movies that talked about locations to buy dupes — cheap copies — of her expensive designs.
Rocky Hockey Romance
Drama rippled by way of a distinct segment literary group — followers of hockey romance novels — when Felicia Wennberg, the spouse of the N.H.L. participant Alex Wennberg, mentioned that sure e-book lovers had turn out to be “predatory and exploiting” of their feedback about her husband.
Bud Mild Backlash
In April, the transgender influencer Dylan Mulvaney partnered with Bud Mild for a video selling the model. The net advert that includes Ms. Mulvaney angered many conservatives, who known as for a boycott. As gross sales of the beer plunged, the musician Child Rock posted a video that confirmed him taking pictures a stack of Bud Mild instances. Months later, TMZ posted a video of him ingesting the exact same beer at a live performance.
Taylor Made Travis Well-known. Proper?
The soccer star Travis Kelce was already a family title earlier than he was romantically linked to one of the well-known girls on the planet. This fall, as a prank, many ladies filmed themselves telling males — often husbands or boyfriends — that Ms. Swift was going to place Mr. Kelce on the map. Primarily based on the movies, it looks like each man took the bait.
Arielle Chapin, Nancy Coleman, Anna Foley, Jessica Grose, Becky Hughes, Natasha Janardan, Joumana Khatib, Ran Lee, Phoebe Lett, Lauren McCarthy, Jordyn Holman, Callie Holtermann, Tanya Sichynsky, Dodai Stewart, Remy Tumin and Lindsey Wiebe contributed reporting.
