German personal fairness agency Aurelius had purchased The Physique Store in November, however the retailer bumped into hassle in a tricky financial local weather over the important thing Christmas buying and selling interval.
The Physique Store was based in 1976 by Anita Roddick and has develop into a staple of the British excessive avenue, but it surely has been beneath varied house owners since she offered it to French cosmetics large L’Oreal in 2006.
Roddick, who died in 2007 from a mind haemorrhage, quickly expanded the enterprise from modest beginnings with a dedication to supply merchandise that had not been examined on animals.
She additionally got down to make her enterprise environmentally pleasant, with clients inspired to return empty containers for refilling on the unique store in Brighton on England’s south coast.
Mike Jatania and Charles Denton will function govt chairman and CEO respectively.
“With The Physique Store, we’ve got acquired a very iconic model with extremely engaged shoppers in over 70 markets world wide,” stated British tycoon and Aurea co-founder Jatania.
“We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences throughout all the channels the place clients store whereas paying homage to the model’s moral and activist positioning”.
