“My predictions about reaching full self-driving have been optimistic previously,” Musk admitted to buyers in 2023. “I’m the boy who cried FSD.” He actually has. Many occasions. Certainly, Musk has a protracted historical past of constructing outlandish guarantees and unfulfilled predictions about his companies—and it is a behavior that appears exhausting to interrupt.
On the Tesla earnings name with buyers in late April, Elon Musk reportedly sounded aggrieved as he was pressured to acknowledge a woeful 71 % dip in income. On the defensive, and seemingly greedy for constructive spin among the many dire outcomes, Musk promised one thing implausible: The carmaker would turn into the world’s main robotics firm, ushering within the “closest factor to heaven we will get on Earth.” (He has since doubled down on this, stating that demand for his robots will probably be insatiable, and earlier this month he claimed that robots will quantity within the tens of billions and be like “your personal private C-3PO or R2-D2, however even higher.”)
On the decision, regardless of tanking worldwide gross sales for his firm’s getting old vehicles and cratering demand for the Cybertruck, Musk asserted the “future for Tesla is brighter than ever.” He batted away the precipitous fall in gross sales as merely “near-term headwinds,” urging buyers to disregard the non-autonomous-car enterprise and assess the “worth of the corporate” on “delivering sustainable abundance with our reasonably priced AI-powered robots.”
Nonetheless, despite the fact that Musk has a protracted historical past of damaged guarantees, buyers appeared soothed by tales of crushing market domination for Tesla, not because the automobile firm it’s as we speak, however because the robotics behemoth Musk claims it would quickly turn into.
WIRED examined the historical past of Musk’s pledges on every little thing from Full Self Driving, Hyperloop, Robotaxis, and, sure, robotic armies, with a view to reminding ourselves, his followers, and buyers how actuality in Elon’s world hardly ever matches as much as the rhetoric. Tellingly, Musk’s fallback forecast of “subsequent 12 months” turns up repeatedly, solely to be constantly confirmed improper.
“My predictions have a reasonably good observe report,” Musk informed Tesla workers at an all-hands assembly in March. Here is a chronological have a look at that observe report.
19 Years of Damaged Guarantees
August 2006: False Begin
“[Our] long run plan is to construct a variety of fashions, together with affordably priced household vehicles,” wrote Elon Musk within the Tesla Secret Grasp Plan hosted on the Tesla web site 19 years in the past. “When somebody buys the Tesla Roadster,” he added, “they’re really serving to pay for improvement of the low-cost household automobile.”
In Grasp Plan, Half Deux, written 10 years after the primary plan, Musk reiterated that, despite the fact that Tesla had not but delivered on the 2006 promise, it nonetheless deliberate to construct an “reasonably priced, high-volume automobile.” 2016 got here and went with out an entry-level automobile. In January this 12 months, Musk stated that—lastly—Tesla would begin producing the reasonably priced mannequin within the second half of 2025.
Nevertheless, in April, Reuters reported that Tesla had scrapped plans for a budget household automobile. Musk posted on X that “Reuters is mendacity (once more),” eliciting the Reuters response that “[Musk] didn’t establish any particular inaccuracies.” A Tesla supply informed Reuters that as a substitute of the long-promised low cost household automobile, “Elon’s directive is to go all in on robotaxi.”
August 2013: Hyperloop Hype
Whereas he didn’t immediately personal any of the Hyperloop firms, in a 58-page white paper titled “Hyperloop Alpha”, Musk wrote of a “new open supply type of transportation that might revolutionize journey.” It didn’t. The Hyperloop was shuttered in 2023, 10 years after it was first proposed—however whilst late as 2022, Musk was nonetheless promising that Hyperloop may go from Boston to New York Metropolis “in lower than half an hour.”
A type of magnetic levitation (maglev) capsule in an air-evacuated metal tube on stilts, Hyperloop was described on the corporate’s web site as being an “ultra-high-speed public transportation system wherein passengers journey in autonomous electrical pods at 600+ miles per hour.” This description has since been eliminated however was documented by Electrek. Engineers from Tesla and SpaceX labored on Hyperloop for 2 years earlier than the mission was taken up by different firms in 2017.
