Amongst its most up-to-date ventures was on the Fort Price Museum of Science and Historical past, the place in December 2024 Cosm helped convert the Texas museum’s decommissioned Omni IMAX theater right into a 360-degree immersive dome, full with 12,000 LED panels. This dome hosts all types of content material, from Cosm-produced movies to numerous instructional applications for all ages; that very same zoom-out-to-the-entire-universe function I noticed at my demo is a daily a part of programming, as an illustration.
“It doesn’t simply operate as a daily display screen. It will possibly type of be something and do something,” says Nikki Diller, VP of collections, interpretations, and applications for the museum. “Folks say the sky is the restrict. I say the identified universe is the restrict, as a result of that’s a part of what our planetarium software program can do.”
Like many different entities utilizing the tech, the Fort Price Museum remains to be determining one of the best methods to carry it to new audiences. The museum and numerous different Cosm companions have tried a variety of approaches, from stay orchestra performances to trivia and karaoke.
Cosm has additionally positioned itself as a central hub within the rising immersive leisure house, one which some seek advice from broadly as “180 video”—a little bit of a misnomer, as lots of Cosm’s applications take up rather more than 180 levels within the discipline of view. As a result of Cosm has already achieved all of the backend formatting, the platform can function a clearing home for content material exterior the large dome setting.
Cosm can simply port its experiences over to VR, as an illustration. It will possibly additionally present ready-made content material for smartphone-based “immersive” experiences the place customers transfer their gadgets round to have interaction with a 3D house.
Most of the NBA’s courtside VR recreation experiences, which place viewers proper at court docket degree with viewpoints on each baselines and on the center-court scorer’s desk, are produced by Cosm. On the fight aspect, the corporate is concerned with VR and phone-based experiences efforts for each UFC and WWE alike.
New immersive Cosm amenities in Atlanta and Detroit are set to open in 2026, the latter of which can include betting-focused components, because of the legality of sports activities playing in Michigan. Terry says the corporate hopes to announce a number of different venues within the close to future. Those that have labored with Cosm are usually extraordinarily optimistic concerning the firm’s potential.
“I’m bullish on Cosm,” Cohen tells me, earlier than evaluating the corporate’s potential to a different distinctive in-person expertise, TopGolf; the driving-range chain has over 100 areas world wide. “That’s no less than what number of Cosms there must be. This stuff have a a lot smaller footprint, they match in additional locations. Any main metropolis that has a sure variety of folks ought to have a Cosm.”
