The Pulitzer Prize-winning rapper dropped his sixth album on Saturday, November 23 – however it’s one track particularly that has captured the eye of social media.
It was the track ‘TV Off’ which has exploded on-line – right here is every little thing we learn about why.
What’s the new ‘mustard’ meme impressed by Kendrick Lamar?
The observe ‘TV Off’ is from the brand new album and has been produced by DJ Mustard.
A few minutes into the track, Lamar screams the phrase “mustard” – simply after the producer’s tag “Mustard on the beat, ho” is heard.
It’s a stand-out second on the track, and the album, and followers had been fast to leap on the clip to make it a viral web sensation.
Who has received concerned within the mustard meme on-line?
Who hasn’t might be the extra correct query…
The web sensation has been picked up by followers making their very own variations of movies with the audio connected, in addition to main worldwide firms.
And even pastors are getting concerned throughout church sermons:
Different hilarious memes can be seen all around the web:
And soccer groups are even getting concerned:
What’s the hype with Kendrick Lamar’s new album?
The album has made large information as a result of it was launched with nobody conscious it was coming.
The California rapper posted a hyperlink on social media to the brand new secret album, named GNX, which options 12 songs operating to simply over 44 minutes in complete.
GNX is the 37-year-old’s sixth album and options SZA, Kamasi Washington and Mexican musician Deyra.
Jack Antonoff, a frequent collaborator with Taylor Swift, is credited as a producer on all of the tracks besides one. There have been rumours Swift herself would seem on the album however they proved incorrect.
Kendrick, one of many world’s most streamed music artists, presently boasts round 60.7 million month-to-month listeners on Spotify. He has gained a number of Grammys and a Pulitzer Prize for Music.
Two weeks in the past, Lamar landed seven nominations for the 2025 Grammy Awards, with 5 for Not Like Us, the Drake diss observe. The awards will happen in February.
