ASB grew to become a frontrunner in squash court docket manufacturing and maintained this place for many years, together with a mid-2000s introduction of a brand new glass-based floor and glass enclosure setup that’s turn out to be the usual for squash competitions worldwide.
Christof joined the corporate to succeed his father as CEO in 2012, and ASB started specializing in LED surfaces. The primary such product was a easy flooring show referred to as “ASB Multisports” that might swap between markings for varied hardcourt sports activities like basketball, volleyball, and handball. By 2015 the corporate had additionally developed “ASB Lumiflex,” the fuller LED show court docket I dribbled throughout in Orlando.
The corporate shifted focus to gaining official approval from FIBA, the world’s governing basketball physique, throughout the Covid-19 pandemic, and it succeeded in 2022 when FIBA modified the principles for official allowable taking part in surfaces to incorporate glass along with conventional wooden. ASB’s first official FIBA occasion was the under-19 Girls’s World Cup in 2023.
Current consumer installations embrace European basketball groups Bayern Munich and Panathinaikos, each of which have performed all their house video games throughout the 2024-25 season on ASB courts; NBA All-Star Weekend 2024 in Indiana, which utilized ASB for a number of occasions together with the dunk and three-point contests; the College of Kentucky’s “Massive Blue Insanity” occasion in 2024; plus a number of different professional and collegiate groups or services throughout a number of sports activities.
Industrial and fan engagement alternatives abound with this expertise, which opens the court docket up as a large clean canvas. Among the time, the floor seems identical to a standard parquet taking part in floor, with sensible photos of wooden panels. Instantly, although, it could possibly remodel into one thing else.
When free throws are shot throughout a basketball sport, as an example, most gamers are inclined to spend 45 to 60 seconds standing on one aspect of the court docket. ASB shoppers can use the obtainable area on the opposite aspect of the ground to, say, present a graphic on the shooter’s free-throw share—with an accompanying model associate’s emblem proper alongside it.
“This floor has allowed us to utterly reimagine how we join with followers and the way we ship worth to our business companions,” Thanos Bichtas, head of promoting for Panathinaikos, tells me in an electronic mail. “Whether or not it’s dynamic intros with customized court docket animations, or stay visible results that react to huge performs, we’re now providing a stage of visible storytelling that transforms the sector into an interactive expertise.
Bichtas says the court docket has turn out to be a high-impact platform for model visibility. “And crucially, it doesn’t disrupt the fan expertise; it enhances it.”
Infinity League, an indoor soccer league with groups from Germany and Italy, makes use of the glass floor to juice up the motion. Picture courtesy of ASB GlassFloor
Flooring Workouts
On my go to, I used to be proven a collection of kid-friendly actions that might flip these courts into instructional hubs throughout college hours, from varied scale renderings of dinosaurs and sea creatures to a function that lets children design mazes to run by way of. Bichtas says Panathinaikos has already used its ASB court docket to host quite a few occasions, from model activations to basketball talent clinics for followers—youthful ones particularly. Christof, a Go-Kart fanatic, envisions a complete racetrack setup on considered one of ASB’s courts within the close to future.
“In case you take a look at an enviornment’s infrastructure, it prices someplace round 250 to 350 million Euros,” Babinsky says. “In case you put our flooring in there, that’s nearly 1 p.c extra of the general finances. However having that flooring in there’ll permit the sector for use far more typically, as a result of instantly you don’t have an enviornment used for a house sport each two weeks. No, you may have children in there Monday morning.”
