EXCLUSIVE: UK company YMU will co-manage British trend mannequin and presenter Leomie Anderson.
YMU has teamed with Anderson’s present reps, Model Artistic Group, to kind “a singular partnership” to supervise her profession.
Anderson started as a mannequin aged 14, strolling for trend homes comparable to Giorgio Armani and Tom Ford earlier than changing into the primary Victoria Secret Angel from a Black British background. She has since established herself as TV presenter, final 12 months changing Maya Jama to entrance BBC and Netflix make-up competitors present Glow Up.
She additionally based and leads LAPP (Leomie Anderson, the Challenge, the Goal), which is a physique constructive sportswear model and on-line platform selling feminine empowerment and consciousness of psychological well being, rights and physique picture.
YMU’s Managing Director of World Leisure, Lucy Loveridge, mentioned: “YMU’s signing of worldwide expertise comparable to Leomie Anderson demonstrates the worldwide attain and variety housed inside our World Leisure division. Leomie is a multi-faceted powerhouse: An all-round presenter, model creator and advocate for social good. We’re delighted to welcome her to YMU and might’t wait to start out working with the crew at Model Artistic.”
Archna Sawjani and Manny Ezugwu, co-founders of Model Artistic Group, added: “We’re excited to hitch forces with YMU. Leomie is just not solely a exceptional mannequin but additionally a strong voice and function mannequin. Along with YMU, we’re excited to proceed to help her journey, amplify her affect and discover new alternatives that align together with her imaginative and prescient particularly round variety and inclusivity. This partnership marks the start of a dynamic collaboration. We look ahead to reaching nice success with the YMU crew.”
Loveridge’s division has this 12 months signed the likes of Grace Beverley and Max Baledge. YMU’s purchasers embrace Simon Cowell and Graham Norton, although the likes of Amelia Dimoldenberg, Nicole Scherzinger and Claudia Winkleman have moved to new businesses this 12 months, and quite a lot of brokers have exited over current months. Final month, it employed LADBible exec Drew Middleton to steer digital advertising and social technique and Spotify’s Rhyanna Coleman to supervise podcasting output.
YMU formally received new possession earlier this 12 months following a restructuring program in 2023.
