Ex-Moonbug execs Jiella Esmat and Karine Ahton have launched 8 Lions Leisure, which can make content material for teenagers and youths.
8 Lions mentioned it can “harness the ability of knowledge pushed insights to develop, create, and develop properties that resonate with youngsters and youths worldwide.” It’s in search of to create fast-growing IP whereas forging synergies between east and west. Previous to its official launch, 8 Lions represented YouTube channel Cosmic Youngsters in negotiations for its first ever TV collection, Jaime’s Yoga Adventures, a newly-announced Sky Authentic.
Esmat was most lately Chief Income Officer of Amuse Animation & Amuse Studios, and beforehand held senior roles at Moonbug, Paramount Footage, Sony Footage and NBCU. Co-founder Ahton, was former Basic Counsel of Moonbug and Envision Racing, and beforehand labored at Sanrio and ITV.
8 Lions’ launch group consists of Beautiful Chavez as VP Digital Technique & Industrial Partnerships, former Director of Channels Worldwide at Moonbug and Channel Supervisor at Wildbrain. Helen Wong is Senior Industrial Supervisor, beforehand Market Improvement Supervisor for APAC and Senior Channel Supervisor at Moonbug, and Fletcher Williams is Company & Technique Government, former Head of Acquisitions and Technique at Voldex Leisure, and ex Moonbug and NBCU. Jerome Mazandarani, ex-Managing Director of Manga Leisure and Crunchyroll UK, is advising on Anime and grownup animation associated initiatives.
“We’re sourcing and creating numerous, partaking leisure that displays the real pursuits of children and youths,” mentioned Esmat. “Younger individuals’s consumption habits have modified irreversibly and proceed to evolve. We’re making certain content material is accessible to them in ways in which recognise and cater to their expectations.”
