Deadline has confirmed that Byron Allen goes after BET Media Group once more in a $3.5 billion bid to Paramount International. The information comes amid talks between Warner Bros Discovery and Paramount International to merger — one thing attributable to legalities of the Reverse Morris Belief which might’t happen till the spring, specialists say.
Allen and Tyler Perry amongst others had been competing to purchase BET earlier this yr, nevertheless, Paramount International took BET off the gross sales block.
Bloomberg first had the information about Allen’s renewed bid for BET.
BET is comprised of the linear networks, BET+, BET Studios, launched in 2021 with companions Kenya Barris, Rashida Jones and Aaron Rashon Thomas, and VH1, which was moved beneath the BET umbrella final yr.
BET, or Black Leisure Tv, was based by Robert Johnson in 1980, the primary cable channel to cater to Black audiences. It was acquired by Viacom in 2001 in a deal price $3 billion.
Reps for Allen and Paramount International declined remark.
Extra…
