Fox will maintain its 2024 upfront occasion on Monday, Might 13, returning to the Hammerstein Ballroom at The Manhattan Heart, and hosted by president of Promoting Gross sales, Advertising and marketing and Model Partnerships, Jeff Collins.
The corporate mentioned it should unveil new content material and “data- and tech-enhanced capabilities that span the complete Portfolio, guaranteeing shoppers can transact throughout FOX seamlessly.”
“We’re excited to return to Upfront week, the fruits of months of bespoke shopper engagements centered on creating customized options for our valued companions throughout our industry-leading content material, information and know-how,” mentioned Collins.
NBCUniversal has set Might 13 for its presentation, returning to Radio Metropolis Music Corridor.
However CBS dad or mum Paramount International has mentioned it plans to skip its historic Upfront presentation at Carnegie Corridor for the second 12 months in a row in favor of particular person conferences with advertisers.
Fox referred to as the 2024 Upfront “the fruits of a collection of Portfolio-encompassing, road-to-the-Upfront initiatives at present within the market, together with small, extremely personalized shopper engagements with executives and expertise; an information and know-how roadshow saying an revolutionary cross-platform planning and measurement instrument; and individualized, collaborative working shows, amongst different curated occasions, all designed to have interaction meaningfully with shoppers to supply revolutionary, versatile and tailored options.”
