Gwyneth Paltrow has lastly answered the burning query many had after she launched her vagina-scented candle.
Throughout a Q&A session on the 2025 Mindvalley Manifesting Summit in Los Angeles, the actress addressed the story behind the now-discontinued product. A video of her response was shared by showrunners and Mindvalley founder Vishen Lakhiani in a joint submit.
Gwyneth Paltrow teamed up with Heretic Parfum founder Douglas Little to create her Goop model’s controversial “This Smells Like My Vagina” candle in 2020. The product had notes of geranium, citrusy bergamot, cedar absolutes, Damask rose, and ambrette seed.
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Gwyneth Paltrow’s Vagina-Scented Candle Began As A Joke
Throughout her Q&A interview with Lakhiani, Paltrow was requested what motivated her to launch a candle that allegedly smelled like her vagina. The Mindvalley CEO playfully puzzled why the “Iron Man” actress jumped into one thing controversial as a substitute of beginning small, asking:
“Earlier than you launched a candle referred to as ‘This Smells Like My Vagina,’ was there part of you that thought, you understand, possibly I ought to begin with lavender room spray?”
The query bought Paltrow and the gang laughing earlier than she defined the notorious candle’s origins. “You understand, that product is so fascinating as a result of we had been messing round with totally different scents at some point, and I smelled one thing,” the entertainer recalled about her collaboration with Little, including:
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“And I used to be like, ‘Oh, that smells like, you understand.’ I used to be joking. After which he was like, ‘Oh, we should always make {that a} candle and put it on the positioning.’ And I assumed he was kidding, and I used to be like, ‘Yeah, undoubtedly. That appears like a winner proper there.’“
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Why The Actress Did not Take away The Product From Her Life-style Web site
Paltrow famous Little launched the product on her web site after she jokingly gave him her approval and so they broke the web with “This Smells Like My Vagina.” Regardless of the candle beginning as a joke, the TV character refused to take it down for a singular motive.
“I saved it on the positioning as a result of there may be a side to ladies’s sexuality that I feel we’re socialized to really feel numerous disgrace. And I type of beloved this sort of punk rock thought.We’re lovely, and we’re superior, and go f-ck your self,” Paltrow defined, incomes extra cheers from the gang.
She obtained extra reward within the remark part of the Instagram submit, with followers hailing her for standing her floor and launching an unconventional product.
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“There is a quiet energy in a lady who speaks her reality like that. It resonates deeply, like a reminder of one thing we have all the time recognized,” somebody wrote.
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Followers Applaud Paltrow’s Stance On Her Vagina-Scented Candle
The love for Paltrow continued with one other IG consumer hailing her bravery with the remark:
“Seeing this lovely, humble, humorous girl on stage, so uncooked, so actual, so herself, regardless of being an Academy-winning actress and what we actually name a STAR was…so inspiring. It teaches all of us that being conscious, actual, and humble is one ‘worth’ we’ve got to pay if we need to make an impression.”
“When your candle sparks a cultural reset & tells the patriarchy to take a seat down… iconic. Gwyneth actually stated ‘aromatherapy with an perspective’ and dropped the mic,” a fan added. A fellow supporter applauded her bravery, writing, “Now I name this as Daring and Lovely.”
The constructive responses to Paltrow’s since-discontinued candle got here three years after her viral Tremendous Bowl business. The Blast coated the story in 2022, reporting that Paltrow and different celebrities teamed up with Uber Eats for a hilarious advert.
All of them ordered wild merchandise as their meal, with the Goop founder taking a chew out of her “This Smells Like My Vagina” candle and joking about it having a “not unhealthy however humorous” style.
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The TV Character Launched Extra Vagina-Themed Merchandise
Paltrow expanded her line of candles impressed by ladies’s well being in honor of the Roe v. Wade anniversary in January 2022. She launched merchandise like “Palms Off My Vagina Bougie Parfumee” and introduced that $25 from the sale of every candle can be donated.
The income went to the ACLU Basis’s Reproductive Freedom Challenge to guard ladies’s “rights and fundamental freedoms.” In her assertion, Paltrow famous her vagina-themed merchandise had been geared toward giving ladies again their energy, stating:
“The phrase ‘vagina‘ holds numerous energy. And but, there’s a recurring must say: Palms off. Palms off our vaginas in any context the place they’re not invited. Your reproductive organs, your selection.”
An Unhappy Buyer Sued Gwyneth Paltrow Over Her Candle
A yr earlier than her Tremendous Bowl business, The Blast reported that an unhappy buyer sued Paltrow over her vagina-scented candle. The plaintiff, Colby Watson, filed a category motion lawsuit towards the Goop founder for endangering him along with her product.
Based on Watson he bought the ten.5-ounce model of the “This Smells Like My Vagina” candle in January however did not use it till February. He burdened that when he lastly lit the candle, he did so whereas following each instruction and taking all vital precautions to keep away from a hearth.
Regardless of his efforts, Watson alleged the candle went up in flames and coated the room with smoke after burning it for “an estimated three hours or much less.”
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He sued Paltrow for failing to warn prospects concerning the important accidents and disasters that would happen when burning the candle for greater than the really useful time.
Are Gwyneth Paltrow’s vagina-themed merchandise days over, or will she launch one other controversial scented candle?
