Veteran distribution and advertising and marketing government Kezia Williams has been named Managing Director for the UK and Eire at Common Footage Worldwide, and can take up the put up on the finish of February. This marks a return to Common for Williams who beforehand spent 5 years on the UK advertising and marketing group. Most not too long ago, she was Managing Director at Leisure One, overseeing the corporate’s UK movie enterprise.
Williams will report back to Paul Higginson, Government Vice President, EMEA for Common Footage Worldwide and can handle day-to-day operations within the territory, which is one in all UPI’s largest theatrical markets. Williams will work with Higginson to drive field workplace revenues and set strategic targets and goals for the UK and Eire working firms — overseeing gross sales, advertising and marketing, publicity and finance, and dealing carefully with the heads of selling, finance, authorized, acquisitions and human assets. She replaces former Common Footage UK MD Rob Huber who left the corporate on the finish of final yr.
With greater than 20 years of expertise in distribution and advertising and marketing, Williams is understood within the UK as an trade chief. Throughout her earlier tenure at Common, she contributed to the profitable launch of Despicable Me earlier than changing into Deputy Advertising and marketing Director for Warner Bros UK for over three years.
At Leisure One, she was initially Head of Advertising and marketing & Distribution earlier than changing into Managing Director, overseeing the corporate’s UK movie enterprise and main built-in, event-driven campaigns to record-breaking outcomes together with 1917, The BFG, The Lady on the Practice and Dungeons & Dragons: Honour Amongst Thieves.
Williams can be identified for championing inclusivity and profession growth. At Leisure One, she served as eOne’s Wellbeing Council Co-Chair and likewise as Government Sponsor for the Girls’s Management Community. She has additionally been Chair of the Board of Trustees of MediCinema UK since 2018.
Higginson commented, “I’m assured that Kezia will likely be a useful chief for our UK and Eire groups, bringing contemporary approaches backed by many years of expertise to garner operational excellence. Her management, coupled with the distinctive expertise and administration in place within the UK and throughout the area, will additional our positioning available in the market as we gear up for our full slate of movies for 2025 and past.”
